Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials: Creating the perfect push notification starts with understanding how customers interact with your app. The more you know about your users, the more personalized you can make your push notifications. These messages should enhance the customer experience, not harm it. So with every new push notification, users should feel satisfied and happy about your brand.
But knowing all this information doesn’t necessarily mean that you know how to write the actual push notification. These hacks will help you create killer copy for every single push notification you send out.
1. Be Authentic
The number one thing customers want from brands is honesty. And this holds true for push notifications as well. Customers can spot an inauthentic brand from a mile away, so don’t try too hard or force yourself onto customers. Be consistent when it comes to writing your push notifications, staying true to your brand voice and making sure it aligns with your web and email communication. According to Peopledesign, “authenticity speaks volumes. Brands that tell a genuine, honest story resonate with people. People believe in honest brands.” iShare combines honesty and transparency with a little bit of sass in their push notification.
Action step: When you have written out a push notification, take a moment to reflect on the voice and tone it conveys. Does it match your brand identity? Will it makes sense to customers as part of your larger brand narrative?
2. Be Valuable
If anything, your push notifications should add value to your customers’ daily life. Be helpful and engaging, instead of annoying. Over 50% of app users find push notifications annoying. The other half finds them useful, but only if the content includes valuable information. You exist in the lives of your customers for one ultimate purpose: to help them accomplish something. So make sure you deliver on this! The goal is for users to look forward to your messages. Uber, for example, helps its users save money by notifying them of dropping rates in the area.
Action step: No matter what type of company you are, you have promised to make some part of their life easier, better, more beautiful, or more fun. Dig into this notion to guide your push notifications. Why are you useful, or even indispensable?
To summarize millennials: “They want funny. Funny lets them know you see the world through their eyes. Funny lets them reinforce their own online presence with content they can share with everyone on their list”, says Acxiom Marketing. For brands, it’s about not taking themselves too seriously and being brave enough to share it with their audience. Simon Circles, a mobile game, knows how to get a laugh on demand.
Action step: Follow comedians Go to the full article.