6 Follow-On Ideas to Take Your App or Website to the Next Level

By Carey Wodehouse

woman on swing looking towards mountains

You’ve all but finished up a project that you posted on Upwork: The last milestone was met, the deliverables were delivered, and that’s a wrap. However, while all or some of your project may be done, chances are there’s more to do.

Just like a website or mobile app is never really done, there are always opportunities to polish copy, refresh graphics, get feedback about your UI, tweak code, or find and fix bugs. There are plenty of ways to refine aspects of your project and propel it forward with efforts like marketing support, better security, and user testing.

Here are a few ideas of ways skilled freelancers can help keep that project on the up and up.

1. Give projects the power to scale.

Get more eyes on your app, boost downloads, or ramp up traffic to your site once it’s launched. A marketing campaign, search engine optimization (SEO) efforts, and a targeted search engine marketing (SEM) campaign can all help grow your project and build awareness around your brand.

On the technical side, ensure you’re building a backend for your new website or application that has the power to support your growth. Quickly spinning out an app prototype in Ruby might work for you now, but you’ll want to ensure your eventual setup is built to handle spikes in traffic and new users down the line, should you need it. Is an API the right solution for you?

Also, consider your server and database options. Is your entire application stack going to be in the cloud? A developer can help you decide your ideal setup, whether that’s on-site, a hybrid cloud set-up, containerized application, or a totally microservices-based architecture.

2. Look at projects from a user’s perspective—and tune things accordingly.

You may want to refresh the design of your UI after getting feedback through UI/UX user testing. Whether you’ve built a site, app, or a supporting marketing campaign, running your work through user testing is an excellent way to optimize your UX and UI.

User testing should be an ongoing exercise to ensure you’re retaining customers, aware of where in your app engagement might be dropping off, or how your UI could be adjusted to make the UX simple, enjoyable, and easy to use.

3. Put your best design forward with polished graphic elements.

No matter what kind of content you’re creating—whether it’s blog articles, a website, social media posts, or educational ebooks—it’s important to have unique, quality graphics to make them eye-catching and engaging. A designer can create illustrations, format photos, or design infographics to bring your content to life.

Building a mobile app? If you’ve put more energy into the development aspects than the visuals, it’s probably time to hire a designer to make sure your UI, icons, typography, and layout are fine-tuned before coding begins. For iOS apps, you’ll want a designer to ensure your UI adheres to iOS design standards, and the same goes for Android apps and Material Design.

Note: Oftentimes, front-end designs will affect back-end functionality, so Go to the full article.

Source:: Business 2 Community

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