6 Essential Questions for Your Next PR Firm

By Shannon Furey

6 Essential Questions to Ask When Hiring a PR Firm M studio

Sourcing a public relations firm that is the right fit for your business is not an easy task. There are important considerations regarding specialty, industry experience and budget that are key indicators as to whether a prospective PR firm is the right fit for you.

There are many choices out there when selecting potential PR partners. A little google searching will quickly yield results for some of the nation’s top PR firms. Then there are your boutique firms and independent PR pros who may take a little more digging to find, but can be well worth the research in terms of fees and service offerings.

Depending on the size of your business, your PR campaign goals and, ultimately, your budget, you should be able to find a firm that is just the right fit. But this ideal outcome comes from asking the questions that will help you decipher if you are in fact speaking to the right team.

If you have never engaged with a PR firm selecting and determining who you want to work with can be a daunting task. The industry itself is filled with buzz words and plenty of misconceptions about what it takes to be successful and what PR can do for a company. Knowing what to ask is essential when selecting a firm. It will give you the much-needed confidence to guide the interview process and ultimately help you make the best investment for your business.

Here are six questions to have prepared when meeting with your potential PR firm:

  1. Do you have industry experience? Now this question isn’t necessarily what it seems. You may think the go-to answer should be that the firm you are interviewing has a ton of industry experience. Honestly, this shouldn’t be the case. For instance, do you really want to engage with a firm who only works in your industry, including potential competitors? Some argue this sets the stage for recycled ideas and a lack of fresh perspective. On the other hand, you may work in a heavily regulated industry where a firm’s experience will save you time and money during the onboarding process. In short, focus on the individual responses each firm gives you and go with your gut. If they educate you on why their process and service offerings are the right fit for you – even if their experience is outside your industry – don’t be afraid to take the plunge. The safe or expected choice isn’t always the better choice.
  2. What sets you apart from other firms? This is a very telling question. It’s a fact, many public relations firms offer similar services. So remember, it’s not always the services offered but the approach and process used to deliver results. Anyone can say they offer media relations, but if a firm can speak to how earned media can support business objectives through systematic PR programs like those rooted in the PESO model, then sit up and listen!
  3. How do you measure success? The public relations industry has long been plagued Go to the full article.

    Source:: Business 2 Community

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