It’s hard to face that blank page, that blank blog post page that you should be writing today. Yet it’s just one of the million things on your To Do list but it’s just too hard to face. You know you should be writing; not looking at your work email. You know you should be publishing the next post in your series, not checking in on your monthly reports. But it’s just so hard.
I feel your pain. Sometimes starting to write is hard for me too and I do this professionally for a living! The secret for me is knowing it will pass, so I am able to push through. Not you. You’re a talker, a doer, a boss, a colleague…anything but a writer. This is when you put on your thinking cap and get creative. Your tech audience is ready to hear more from you (they may even be asking to hear from you more often). Are you ready to deliver?
Check out these 5 ways to create content and avoid writing. See what fits best with your tech business and just start! Your ideas are too important to keep to yourself.
1. Start in your comfort zone
Your first instinct will be to avoid writing altogether. In fact, that’s why you’re even willing to do the most arcane and banal items on your To Do list instead of writing. Instead, why not do something you’re comfortable with in order to create your content?
- If you enjoy talking, film a short video about your latest trade event, news item, or something product-related.
- If you’re a numbers person, gather some stats about your products, market, or industry and publish that.
- If you’re still at a loss, take an old post and refresh it. Update the stats and images. Revise the introduction and make it more relevant to your market. Add internal links to your website on 5 old posts. (Internal linking is great for SEO and search engines as it helps them to assign “equity” to your site and those linked pages.)
2. Repurpose existing audio/video
Now you’re on a roll, thinking like a tech content marketer. Take a look at your content stash and see how many videos, webinars, podcasts, audio interviews you have. Let’s use that to get your content in front of more people. After all, not everyone likes videos and podcasts, so they missed your awesome words and ideas the first time around. These people are into your content for the value you’re giving them. They want to hear about you and your products, so give it to them!
You can reach these members of your ideal audience by repurposing your audio/video content into written content like blog posts, opt-in reports, How To guides, one-pagers you can attach to emails or hand out at conferences, and more. With no writing involved.