By Parker Davis
As a business owner, you’re constantly on the hunt for bright new ideas that will keep your customers coming back to you. With the internet proving to be a hot way to bring in sales, the only downside is the emerging new trends, and the old patterns disappear. New companies are formed virtually overnight as these trends come and go.
Finding new ways to gain authority is essential for a business to thrive. Staying on top of all the news trends is a challenge once a company reaches new heights, as companies can fall out of commission just as quickly as they rose.
Think about Myspace when Facebook came around. What happened to Yahoo after Google came to be?
In this article, we will explore 5 trends that will continue to help drive your clients into making big sales while gaining authority in your market.
Trend #1: Crowdfunding
Whether you think you might need crowdfunding, it’s very helpful for building authority. Crowdfunding isn’t just about raising money for a project. In your mind, you might be thinking about how to use crowdfunding to raise funds to film an independent movie or a video game. Crowdfunding is for people who need extra money for rent or to increase awareness about an issue.
Think about that last line again… Crowdfunding is used just to raise awareness but to validate a product and get people familiar with the idea of it. According to Clay Hebert, who is the crowdfunding and marketing expert, “Smart companies are using crowdfunding not only to raise capital but to validate products before making substantial investments in product development.”
This is how big enterprises and corporations are getting in the Crowdfunding; it’s a means of getting their clientele involved in their marketing process.
For example, a company might share five different products they plan to release the next year.
Maybe one or two of those don’t make the cut while the other three received proper market validation. Knowing what works and what doesn’t is a major tool to bring in bigger sales
Trend #2: Active Content
So, you’re attempting to improve your website’s ranking in the search engines. An important key you may not be factoring in is how active you remain on social media.
A study by has revealed that the number of signals you gain from your social media impacts Searchmetrics the position of your website in the search engines. Simply put: more social media markers equal better rankings.
Not to mention, having fresh content keeps your brand in front of the eyes of your customers on a regular basis.
Would you rather have people engage daily or once in awhile when you get around to it?
If you take a chance on the latter, how many opportunities are you giving your competitors to fill in the need your customers have? Stay active! And be mindful of what you post.
Only 20% should be self-promotion. No one wants to see a ton of spam. Write thoughtful pieces on the ins and outs of what you do.
Trend #3: Social Media
Social media is an incredible Go to the full article.
Source:: Business 2 Community