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Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.
However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line. Here are 5 things a business should not do while using Social Media to promote their products/services.
1. Only Posting Promotional Material
Some business owners are under the impression that a business account on Social Media should only be used to promote their business. Your audience does not use Social Media to only get direct sales messages, while they are using Social Media to research their purchases, they want to do it on their own time. If you are only posting sales messages and not providing useful and informative updates they will likely leave your page or turn off your updates.
In addition to being annoying, the algorithm on most of the Social sites considers several factors in showing updates to your audience, if your updates are turned off or your audience isn’t interested or engaging with the post the next update you put out will likely not make it into News Feeds.
2. Posting Inappropriate Content
Not all of your followers are Trump Supporters, and not all of them are Democrats. They also likely include a variety of religions, nationalities, and backgrounds. It is inappropriate for your business to involve itself with political, religious, and other lifestyle updates. Stick to your business and industry. Providing content that relates to your business is a safe bet.
Trust me, you don’t want to start a debate on your Social sites, no one wins, most especially your business.
3. Irrelevant Cross-Posting
Facebook allows you to copy your updates to your Twitter account and Instagram allows you to post your updates to Facebook or Twitter. While cross-posting saves time and is a great way to stay active on the tops Social sites, there are times when your updates don’t translate the specific platform.
Make sure to take time to ensure updates are custom designed to get the most engagement and interest per the site you are using. This doesn’t mean to avoid cross-posting, just make sure that original content that fits the specific sites are posted in addition to the cross-posted updates.
4. Ignoring Comments/Messages
One of the main goals for daily Social Updates is getting followers to engage with your post. Engagement with an update increases the likelihood your future updates will be seen. Comments on your updates or Social accounts contributes to SEO/search rank outside of certain Social sites, and the people in your followers’ networks also see that interaction and your business is then introduced to a whole new audience. Engagement is crucial.
However, if your followers are commenting on updates or asking questions or leaving a review it is imperative that, at the very least, you acknowledge their comment. They are leaving a comment or asking a question because they want to interact with your business. 71% of consumers who have had a good Social Media service experience with Go to the full article.
Source:: Business 2 Community