Today, marketers communicate with their customers via email, social media, blog posts, landing pages, and advertisements. Because they use multiple channels at various stages of the sales funnel, it’s pretty much impossible to manually keep track of all these communications. That means you’re missing out on qualified leads or wasting time with a prospect who really isn’t interested in your product or service.
Thankfully, marketing automation can help schedule a comprehensive campaign, move prospects through the marketing funnel, use data to send customers the information they want, and make the appropriate adjustments to your campaign in real time. No wonder VentureBeat found that 80% of marketing automation users saw their number of leads increase, and 77% saw their number of conversions increase.
Hopefully, you’re sold on the power of marketing automation. But how do you know that your business needs it? Here are the top 5 signs.
1. You don’t have a CRM tool — and you need one.
CRM, which stands for customer relationship management, is one of the most powerful tools you can have for your business because it is used to store the contact information of your customers and prospects, accounts, leads, and sales opportunities in one convenient location. For example, when a website visitor completes a form, they’re automatically added to your CRM and then emailed a personal follow-up within the next week or two.
Previously, CRM tools were used exclusively by a sales team to close sales. Today, however, CRM tools are an integral part of marketing automation. For instance, if a customer’s contact information changes, it can be shared across multiple departments so each of your team members are sending emails to the new email address.
By integrating CRM and marketing automation, you’re not only nurturing leads, you can convert those closed sales into brand evangelists.
2. Your sales cycle is too long.
There are several reasons why your sales cycle is taking too long. Customers may be comparing prices, a customer doesn’t know exactly what they want or need, or the sales process started too late. Regardless of the reason, having too long of a sales cycle is frustrating and can ultimately slow down your cash flow.
With marketing automation, you can shorten the sales cycle by addressing the needs of your customers while targeting them at various stages of the sales funnel. For example, you could use an autoresponder to thank new email subscribers for signing up to your newsletter and provide them with helpful information regarding your organization, or share tips on how to get the most from a recent purchase.
Marketing automation platforms can also assist you in lead scoring, which is simply identifying and managing leads as they come into your business and progress through your sales funnel.
2. Your marketing efforts aren’t as effective as you would like.
Without marketing automation, it can be extremely difficult to obtain the proper data to determine whether your marketing efforts are effective or not. But a good marketing automation platform allows you to make true data-driven decisions about marketing strategy. That’s because Go to the full article.
Source:: Business 2 Community