By Pam Neely
How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week.
So … how much of that time do you think is wasted?
It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted, simply because we have to wade through murky writing.
Now, not all of that reading time may be in your inbox. But a lot of it is. And email reading is particularly slow and difficult. That’s because we’re usually required to do something with the messages we receive. Answer them – delete them – file them – forward them. Or just let them sit there, taking up space, until we finally get enough clarity to know which one of those actions to take.
It all uses up a lot of time. Not to mention thinking energy that could be used for better things.
The tidal wave of email isn’t going to stop any time soon, but if we want to be better heard above its roar, we’d do well to learn how to craft more effective emails.
This isn’t just for copywriters or marketers. If you do anything in a modern office, you probably use email quite a lot. You get a lot of emails, and you send a lot of emails.
So what if you could get more results from the emails you sent? More “yeses” to your requests? Faster decisions from your bosses?
It would make your job a lot easier, right?
That’s what I want to show you how to do. And it won’t take very long. A clear path to more effective emails is at your fingertips.
1. Get your subject line right.
We’ve written about how headlines can make or break a piece of content. Well, subject lines can make or break an email. Depending on which study you look at, up to a third of consumers either will or won’t open an email based solely on the subject line.
Writing subject lines is, of course, an art. A lot of research has been conducted on which words, phrases, or approaches work best.
One recent study from Marketing Sherpa showed that personalized subject lines often get a lift.
You can also test your subject lines. Tools like the free Subjectline.com or the paid tool, Touchstone, can help. There’s also Adestra’s free tool for subject lines, which will tell you how an individual word in a subject line might affect your email’s performance.
For much more information on the art of the subject line, see our ebook, “12 Tips for Amazingly Effective Email Subject Lines.”
2. Keep it short.
Unless you’re publishing a long-form e-zine-type of newsletter (something like The Hustle), keep your emails short.
As short as Go to the full article.