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As we approach Halloween, the beginning of the holiday season, it is time to tune up your e-commerce stores in preparation for your biggest sales season.
The sooner you can begin optimizing your e-commerce store for more search engine traffic this holiday season, the better.
Below are 5 of the best SEO tips you can implement right now to increase your store’s traffic and sales this holiday season.
1 – Publish Gift Guides for the Holidays
Holiday shoppers love gift guides because they contain a nice variety of products they may be searching for or likely to share on social for their friends and family to see.
From an SEO strategy standpoint, it allows you to target new keywords in addition to specific product searches. Now you can target keywords like, “best holiday gifts for boys” or “popular tech gifts”.
Here are a couple technical SEO tips and guides you should keep in mind to help your holiday gift guides bring in more search engine traffic:
- Perform in-depth keyword research to find the most relevant keywords with a reasonable competition level and search volume.
- Do not publish the gift guide content on a subdomain, ie: giftguide.ecommercestore.com
- Make sure you publish it on your main domain, ie: ecommercestore.com/giftguide.
If you follow the above tips when creating quality content for your holiday gift guides, you will see a boost in quality traffic for your targeted keywords.
2 – Test and Optimize your Page Load Times
Pagespeed is a known ranking factor in Google’s algorithm for all websites. But for e-commerce, page load speeds are extremely important for more than just SEO.
Slow page loads increase your bounce rate and decrease your conversion rate, significantly. Just a 1-second delay decreases conversion rates by 7% and customer satisfaction rates by 16%.
So, prior to your biggest sales season during the holidays, it is wise to invest some time and resources into testing and optimizing your page load speeds for more SEO traffic and more sales.
Below is a list of the best page speed testing and optimizing tools for you to use to help you test and optimize your page load speeds.
- Google PageSpeed Insights Tool
- GT Metrix
- PageSpeed Tool + Optimization Guide
- CSS Minifier
- JS Compress
Here is more info on using the above tools that will show you how to efficiently and effectively improve your page load speeds.
3 – Setup Google Shopping
Taking the time to get your products listed in Google Shopping will ensure more visibility by consumers and increase your customer loyalty. Additionally, Google shopping totes a higher conversion rate than Google’s PPC campaigns as well as a lower cost per click.
Below are the 5 steps you will need to take to get Google Shopping setup for your products:
- Optimize Product Images
- Setup Your Google Merchant account
- Optimize Your Google Data Feed
- Submit Your Data Feed
- Create Your Shopping Campaigns
Here is a detailed guide to implementing the above 5 steps.
4 – Mobile Design Testing & Optimization
In 2016 28% of retail holiday sales were impacted by mobile searches around shopping related terms. This trend is Go to the full article.
Source:: Business 2 Community