By Parker Davis
geralt / Pixabay
Leads are the lifeblood of just about every business.
They’re the fuel that keeps the engine going. With a steady influx of targeted leads, you’ll make more sales, learn more about your customers, and generate more revenue.
But businesses face two main challenges when it comes to leads:
- Getting the leads in the first place
- Converting the leads into customers
Today, we’ll give you strategies to help you overcome each of these challenges. That way, you can get more leads and convert them into customers (instead of losing them along the way).
Here are 5 reasons why your business is losing leads…
- Poor Lead Magnet
Your lead magnet is more or less the “bribe” the gives your website visitors a reason give you their email.
It should be relatively simple, prominent throughout your website, and built around your prospects biggest needs.
So for example, if your business is focused around real estate, your lead magnet could be something like: “Home buying cheat sheet: 5 quick tips to find the perfect home.”
If you’re having trouble thinking of a good lead magnet, you can check out this post on 5 great lead magnet ideas.
Once you have your lead magnet build and ready to go, you should feature it on your homepage, within your posts as well as at the end, and on the sidebar. You can also consider adding it as an “exit pop up” to incentivize visitors to subscribe before they leave your site.
- No Email Autoresponder (or a Weak One)
Once visitors sign up for your email list, what happens?
You should be contacting them right away with an email autoresponder. An email autoresponder is the sequence of emails that a subscriber gets when they sign up for your list.
It typically consists of 5-7 emails spread out over 1 or 2 weeks.
Within these emails, you should add value by giving them helpful content around their challenges, and then finish off the sequence by giving them the chance to purchase your product or service.
This gives you the best chance to quickly turn your leads into customers.
- You’re Not There When They Need You
When your prospects give you a call, are you always there to answer the phone and help them with their questions?
Or do they often get no answer, or simply get sent to voicemail?
If so, you’re losing a lot of potential leads.
And how about when your prospects message you on Facebook? Are you there to answer as well, or do they get no response for hours at a time?
You can solve each of these issues quite easily. The first can be solved by hiring a virtual receptionist service that is there to answer the phone 24/7. The second is to use an automated Facebook bot to immediately respond to messages through your Facebook page.
- Poor Page Load Speed
Your website speed goes a long way in determining whether visitors (AKA potential leads) stick around your website or quickly leave it.
If your website is taking nearly a full second to load its Go to the full article.
Source:: Business 2 Community