By Eric Samson
A recent study showed that there are a record number of millionaires (10.8 million!) in America alone and 400,000 of those people were minted just in this last year. Take into consideration that many of these people are millionaires only on paper. Meaning that the total sum of their assets equals a million dollars and the vast majorities are not out buying jet skis and flying private planes.
Many of these people are making money via the Internet because if there’s one thing that this age of interconnectivity has given us, it’s a new way to monetize our personalities (or an aspect of them). For better or for worse, the old ways to make a buck have slowly become usurped by folks with a keen eye for Instagram or a way with words—usually for SEO purposes.
At the root of these person’s social media success is an astute understanding of personal branding.
Dede Watson, Social Media and Personal Branding Strategist at Turnitsocial.com shared the following insight on the connection between personal branding and social media:
“Every personal brand today needs a strong social media presence. You don’t have to be active on every social network. Focus on those that will make the largest impact for your brand. Engagement and quality content are the keys to growing your social platforms. The old ways of networking in person can still be very useful, but aren’t essential with the power of social media. If you’re willing to put in the effort, the potential is limitless.”
Here are five savvy folks who made their first million by smartly utilizing social media and personal branding.
You couldn’t create a list like this without including The Zuck AKA Facebook founder Mark Zuckerberg. The man pretty much created the term “social network” (lest we forget the 2010 movie) and helped stoke the fire of social media to become the blazing inferno it is now. And even though researchers have surmised that Facebook will soon fall, it’s only barely begun to stumble, if at all.
Zuckerberg, though, is still as ubiquitous as ever. The fourth-wealthiest American has been dipping his toe into politics as of late perhaps bolstered by the ambitions of that other filthy rich business man who’s currently, shockingly, involved in American politics.
While one of the few non-comedian YouTubers who consistently ends up on the “richest” lists, Rosanna Pansino has done pretty well for herself. Originally, Pansino wanted to be an actress, finding roles in Parks and Recreation, CSI and Glee but truly found success when she began making videos of her baking process.
Her YouTube channel, Nerdy Nummies, currently has more than 8 million subscribers and an average views-per-month (VPM) of a whopping 75 million. She’s had such esteemed guests as Miss Piggy and Cookie monster on her show and has a best selling book entitled, you guessed it, The Nerdy Nummies Cookbook. Earlier this year, she announced that she would be releasing her own line of bake ware, which will only continue Go to the full article.
Source:: Business 2 Community