By Joei Chan
Online branding. It’s an elusive but powerful thing that influences buying decisions. It’s the je ne sais quoi that customers feel when they willing pay more to get essentially the same product or service.
Some companies actively invest in it. Some don’t even think about it. But the truth is, if you are communicating with your customers in any way online, you’re contributing to your online brand.
But what might happen if you dive into this without thinking, without planning, and without a stress ball in your hand when shit hits the fan?
Bankruptcy and life-long shame and ridicule. That’s what would happen.
Jokes aside – a lot of companies don’t give online branding as much thought as necessary, thinking they’d save resources, and then end up wasting more time and money.
So today we’re talking about five big online branding mistakes businesses make, and how you should avoid them.
5 online branding mistakes you need to stop making
1. Not monitoring your brand online
You may have an amazing vision for your brand, but what matters is what people say and think. And the internet allows anybody, anywhere, to share their thoughts about your brand.
Blogs, social media conversations, news articles, YouTube reviews…these are the things that make up your online brand. And if you’re not monitoring them, you have no control over them.
Monitoring your brand online helps you find out what your brand image looks like right now. That’s the first step – if you don’t know what’s working and what’s not, it’s tough work trying to improve anything.
Obviously, we would recommend you do your brand tracking with Mention, where you can track any conversation of your brand, anywhere online, and generate analysis and reports with a few simple clicks.
But if you’re just starting out, not ready to invest in a tool, and want a quick pulse of your online brand, you can try this free tool, the Brand Grader.
The Brand Grader gives you a quick overview of a brand’s online presence in seconds. Simply choose the company or product you’re interested in, and you’ll see:
- Their biggest web influencers: major blogs and news sites talking about them online.
- Their top sources: see whether most of their mentions come from forums, images, or news sites.
- Brand sentiment: whether people speak about them positively or negatively.
- Location of mentions: where in the world people talk them:
For a free tool that takes a few seconds to use, the results are quite powerful.
2. Not leveraging and improving your online reviews
While monitoring your brand online is crucial, to improve your online branding, you must go attack the clearest source of your online reputation. Reviews.
Whether you like it or not, your customers love leaving online reviews, and your potential customers love reading them.
Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google search or even social media networks like Facebook.
And these reviews – be them good or bad – make up your online brand and reputation. They are the first thing people Go to the full article.
Source:: Business 2 Community