Cleverpix / Pixabay
You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with some pointers from the pros. Here are the top tips from top writers:
Try asking questions in your subject line
Amy Schmittauer, Savvy Sexy Social, YouTuber and Author
“I often use my emails to connect my viewers to the latest videos I’ve shared, but the subject line is the critical space that determines whether or not the email gets opened. I’ve been excited to see high opens and click-throughs on emails that promoted videos based on the customization of the subject line, often with a question that they really wanted to answer about themselves. Question marks in subject lines can be a powerful move.” [bctt tweet=”“The subject line determines whether or not the #email gets opened.” -@Schmittastic” username=”aweber”] Here’s an example of how Amy used a question in one of her subject lines:
Key takeaways: Relate with the reader: address the questions they’ve been asking!
But remember that every audience is different
Michael Port, Heroic Public Speaking, Author and Marketing Consultant
“Check patterns to see which emails your audience opens (and which ones get clicks). Currently, the ones with practical advice tend to outweigh any shock value or wit. And so that’s how we connect with our audience (while consistently testing to see if/when the pattern changes).” [bctt tweet=”“Check patterns to see which emails your audience opens.” -@MichaelPort ” username=”aweber”] Your own audience is different from other people’s audiences. So test to see what works for your own subscribers! Key takeaways: Test, test, test!
Add a human touch
John McIntyre, McMethod, Copywriter and Marketing Consultant
“Telling a simple story from your own life about something you struggled with is one of the best ways to connect with your audience. Granted, this won’t be appropriate for every type of business, but if you have a personality-focused business like I do, it can work wonders. Tell people about how you almost died once, or your worst fear, or what makes you uncomfortable. You’ll know if you’re doing it right if you’re feeling really uncomfortable. The more uncomfortable you feel about revealing something about yourself, the better the email (in most cases).” [bctt tweet=”“Tell people about how you almost died once, or your worst fear.” – @JohnMcIntyre_ #EmailMarketing” username=”aweber”] Catch your audience’s attention and engage them with an interesting story at the beginning of your email. Once you have them hooked, they’ll be more likely to read the rest of your email. Below is a portion of an email that John sent to his subscribers to engage and connect:
Key takeaways: Don’t be Go to the full article.
Source:: Business 2 Community