5 Killer Ways To Repurpose Old Blog Content For More Traffic

By Lucas Miller

5 Killer Ways To Repurpose Old Blog Content For More Traffic

We see a lot of spin-offs and reboots on the TV and at the movies these days.

So why not apply the same logic that what was popular once will probably be popular again to your blog?

Spin-offs, sequels and adaptations have always been prevelant.

Take The Andy Griffith Show, for example. This 1960’s gem churned out not one but two spin-off series: Gomer Pyle, U.S.M.C. and Mayberry R.F.D. The insanely popular M*A*S*H also spawned two spin-offs. Happy Days, which was itself a spin-off, then spawned a whopping seven spin-off series, including the hugely successful Laverne & Shirley.

Don’t even get me started on how many spinoffs we’ve been subjected to in order to keep up with the Kardashians.

So how do you make your own spin-off?

Well, first of all you stop thinking about it as a spin-off and start thinking of it under the the following marketing term: repurposed content.

Each of the TV spin-offs listed above retained something from their parent series – usually one or two popular characters – to offer audiences something similar but at the same time slightly different to the original content that they loved so much. These spin-offs not only stood on their own, they notched huge ratings for their parent companies and helped contribute to the lasting legacy of their parent shows.

So let’s apply the same thinking to your blog. You’ve probably produced some really great content in the past, stuff that brought you lots of traffic and engagement. But that content is just sitting there now. Gathering dust.

Just as TV executives found success by creating spin-offs of their most popular shows, you too can drive new traffic to your website by repurposing blog content.

Let’s take a look at five distinct ways in which you can repurpose content and get new value out of those dusty old blog posts.

1. Syndication

You’ve probably been told countless times over the years that any type of duplicate content is bad news, but that’s just a myth.

Duplicate content isn’t going to penalize your site, and when you take advantage of other sites that are willing to publish non-original content, you can quickly and easily attract a new readership for your blog.

Also, you can usually add a link to your original post in your syndicated article.

Here are some great sites where you can share your high-quality syndicated content:

And these are just the tip of the iceberg. By syndicating your top posts to these sites (and others), you can share your content with brand new audiences and even gain an SEO boost.

Simply ensure your original post has a canonical tag, Go to the full article.

Source:: Jeff Bullas Blog

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