What is Reputation Marketing?
Reputation marketing is a specialized version of brand marketing.
Companies devote a great deal of time and resources to branding their business, with more attention devoted to digital branding than ever before.
Reputation marketing refers to the real-time brand identity that businesses capture from online comments, reviews, complaints, and critiques that come from their customers.
Word of mouth is more powerful than ever, only now it comes in the shape of blog comments, Google business reviews, re-tweets, Facebook likes, and sharing/liking/following on every social media platform possible.
Reputation marketing allows your business to take what consumers are already saying about your products or services, and leverage it for your own use, to increase your industry ratings and, ultimately, your revenue.
Find out how your reviews compare to competitors
5 Keys to Reputation Marketing Success
Given that reputation marketing stems from what other people are saying about your business, it’s tempting to sit back and relax.
You can’t control what people will post or change the mind of every customer who has a bad review, so you can just leave them to say what they will, right?
Wrong – reputation marketing isn’t just people’s ideas about your business that pop into their head for no reason.
Reputation marketing is the active management of your customer’s comments and criticisms to create the brand image that you desire.
Reputation marketing doesn’t need to be complicated, just stick with these core strategies to achieve reputation marketing success.
Create Systems for Collecting Feedback
Rather than just trolling around to find out what people are saying about your product, go out there and capture that information yourself.
Customers are eager to review products and weigh in with their opinions, so create forums for them to do so and collect the data that comes from it.
Some of the most effective ways to gather feedback on your brand is through online surveys, contests for users on your Facebook page or from your email list, opening your blog posts up for comments, or tweeting questions for your followers to answer.
This type of data collection is priceless – it gives you a direct link to what your customer thinks.
Don’t let this information go to waste – devote some analysis to your reputation marketing strategy where you look closely at who your customers are.
Are they the same people that you thought you were targeting?
What are their buying patterns? Ages? Where do they live? Which customers seem more likely to leave a positive review?
Developing systems for data collection and interpretation allows you to tap into the great resources that are already out there via your online presence.
Build Your Reputation
Waiting around for a good reputation to “happen” to you isn’t an effective marketing strategy.
If you want to have your customers say positive things about your products and services, you need to put the time and energy into making that happen.
To do this, you need to open yourself up to what’s going on around you.
Read the comments, search relevant hashtags, or scan the internet for reviews of your Go to the full article.
Source:: Business 2 Community