5 Instagram Hacks Big Brands Are Using To Grab Users’ Attention

By Brooke B. Sellas

big-brand-instagram-hacks

Looking for Instagram hacks? Look no further than the big boys on the block.

It’s always smart to keep an eye on your competitors and even smarter to watch big brands innovate … and then emulate.

We’re covering 5 plus not-often-known Instagram hacks for you to try.

Hashtag Your Story Link

Instagram rolled out more than 20 new features within Instagram Stories over the past year.

Hack: Add your custom hashtag to your Instagram story link to have it searchable for users.

When users watch your story, they’ll be able to click your custom hashtag (or the hashtag you use) to see other posts using the same hashtag.

Pro-tip: Use your own custom hashtag, like Balmain did in the example below, to get users to see — and possibly engage with — your other branded content.

instagram-hacks-hashtag-your-story

[Image Source]

Since this is a good way to entice new users to follow your brand on Instagram, be sure you pick stunning visuals for this hack to ensure you’re really putting your best foot forward.

Slideshow Stunners

Of course, you can use the slideshow in Instagram to post multiple pics, but there are also multiple ways you can get creative!

Hack: Use the slideshow feature for more than just posting multiple photos!

Here are a few Instagram hacks to test with the slideshow feature:

  • Create Before & After photos showcasing the experience of using your products or services (you can add text to label photos as “before”, “during”, and “after”)
  • Get click-throughs with a surprise reveal (see how Cosmopolitan Magazine did that on this Instagram post)
  • Showcase customer testimonials by sharing their UGC (user-generated content), such as a picture of themselves with your product, a product shot, and their testimonial as a text-only image with your branding
  • Use slideshows for storytelling

There are more creative ways you can use the slideshow feature — the hardest part is choosing which one to go with!

Using IG UGC In Email Marketing

Hack: Extend the life of user-generated content (UGC) from Instagram in your email marketing efforts.

An article by AdWeek this year shared a successful UGC story from Lululemon.

“In yoga clothier Lululemon’s #TheSweatLife campaign, the brand asked people to share images of them “getting their sweat on.” This resulted in 250,000 uses of the hashtag, more than 7,000 photo submissions through Twitter and Instagram, over 40,000 unique visitors to the microsite created for the campaign and a massive boost in conversions.”

Furthermore, one way to get non-Instagram users to perhaps engage with, and follow, Lululemon on Instagram would be to highlight this campaign in their newsletter.

By embedding these Instagram posts in the newsletter, users could click through to see content from peers and connect with the brand on another channel.

Adding ‘New Post’ To Your Instagram Story

Okay, so this one is a bit spammy, but it’s something to consider for more click-throughs on your content.

Hack: Alert users of a new blog post by using your Instagram Story to promote it.

instagram-stories-new-post

In the example above, you Go to the full article.

Source:: Business 2 Community

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