5 Innovative Ways to Build a Killer Small Business Brand

By Alice Williams


Your small business brand is crucial to how consumers view and identify your company.

Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience.

But just how do you go about building a strong brand? Here are five great ways to start.

1) Be a Social Media Rock Star

A strong social media presence can do wonders for small business brand awareness. Just having an account on a social network isn’t going to cut it, though. These days most every business is present on social media, so you need to find a unique voice that stands out.

For a social media masterclass, look no further than Taco Bell. The fast food chain has become a cult sensation among internet aficionados with its witty Twitter account.

The result? The company has amassed nearly two million followers, and the name “Taco Bell” has become associated with interesting and hip branding. In the process, the company has managed to distance itself from the jokes about meat quality that used to plague it. Talk about a PR win.

2) Use a Unique Theme or Mascot

Having a clever, memorable theme for your small business brand can go a long way towards gaining valuable mindshare among consumers. This is especially true for smaller businesses since limited marketing dollars don’t allow for big media ads with brand messaging.

Wufoo, an online company that creates forms and stores data, is a perfect example of doing a theme right. The company has themed its website around cartoon dinosaurs.

When you hit the landing page, you’re greeted by a cute blue dino, and they seem to follow you everywhere you go on the page. It stands out. It’s unique. And most importantly, it’s memorable.


Beyond just throwing some colorful pictures on the site, Wufoo also focuses on peripheral elements, with little “Rawrr!” messages that appear when you mouse over certain website elements.

3) Offer Free Courses or Materials

Everyone loves a freebie, so promotional offers can attract lots of traffic. If you do it right, though, the benefits can go far beyond simply getting people in the door.

A great example is design firm Elle & Company. The founder, Lauren Hooker, hosts a weekly webinar, or “Ellechat,” where she shares design tips and advice for running a creative business. These webinars attract an audience that is interested in Lauren’s expertise.

By sharing her insights, she’s able to keep participants coming back, often bringing friends or business associates. The webinars, combined with regular blogging, have positioned Lauren as an expert in her field. And when it comes time to hire a designer or business coach, an expert is always going to be in high demand.

4) Focus on Product Packaging

For a small business brand selling physical items, packaging represents a huge branding opportunity.

The gold standard for packaging and new-product experience is Apple. The technology company’s clean Go to the full article.

Source:: Business 2 Community

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