By Ana Gotter
geralt / Pixabay
Right now, I’m reading “Real Artists Don’t Starve” by Jeff Goins, and he makes an excellent point almost immediately: real artists borrow ideas from those who came before them and recreate them in their own way. This applies to marketers and businesses, too, especially when it comes to video marketing campaigns.
If you’re feeling stumped (and even if you aren’t), it’s always a good idea to check out some of the most influential, memorable, and high-performing campaigns that users are responding to before you set off to make your own. Whether you find a strategy you want to adapt for your own campaigns, or a few tips on how to craft the video, finding great examples from some of the best never hurt.
In this post, we’re going to go over six incredible video marketing campaigns that all businesses should see to hopefully provide some inspiration for the next campaign you make.
1. Purple’s “Test” Videos
Have you heard of Purple (mattress company, not the color)? If you live in the U.S. and you haven’t, you probably will at some point. They’ve run several incredible Facebook Ads campaigns that are heavy on the selling but so ridiculously fun that no one really cares. Their videos feature fascinating and slightly-bizarre characters to draw you in quickly.
They use a series of “tests” to show how strong the bed platform is, using a crushed-egg test and sumo wrestlers. They get their point across quickly, and it’s so entertaining that you can’t help but keep watching even if you don’t even need a new bed or mattress any time soon.
2. BlendTec’s Will it Blend?
I don’t think any product video in the world can compete with Blendtec when it comes to showing how effective the product is. In this video marketing campaign, Blendtec has a man (who reminds me an eensy bit of a mad scientist) showing viewers a random assort of objects and asking one simple question: will it blend? (Heads up for this one: these are a little loud, so it might be a good idea to turn the volume down before watching.)
Throughout the series, which can be found on YouTube, you can watch a Blendtec blender pulverize things like iPhones, soccer balls, and—my personal favorite—Justin Bieber’s CDs. The video series feels a little bizarre, but I’m not going to lie, it worked on me: I bought my Blendtec after seeing the thing devour a sheet of plywood, and I’ve never looked back. It doesn’t hurt that these ridiculous videos appear alongside a ton of great blender recipes on their YouTube channel.
Some of the videos even bring in famous or semi-famous people to increase potential reach and shares. If you have the opportunity to bring potential influencers or big names into your video marketing campaigns, it’s typically a good idea to go ahead and do so.
Source:: Business 2 Community