LinkedIn, as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features.
In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were added to the platform. After assessing the full message, I learned that LinkedIn has added a variety of options and capabilities including ‘multi-photo posts’ and a ‘disable comments’ feature, just to name a few. This is exciting because it shows how LinkedIn is embracing recent industry trends in marketing and transitioning into more of a content-based platform.
So, what does this mean for marketers? For some, this could be a game-changer. LinkedIn rolling out these new functionalities means that businesses and users will now have more control over their content and a better ability to personalize that content. I think this change is huge, not only for LinkedIn but for B2B marketers everywhere! In this blog, I’ll take a deep-dive into five new LinkedIn updates that could help you achieve your marketing goals.
1. Upload Multiple Photos in a Single Post
LinkedIn will now give users the ability to select multiple photos in a single post. This is a pretty straightforward addition, but a great one nonetheless. With this capability, you can personalize your content however you want with more images to choose from. This is especially important if you’re looking to get more engagement from your audience. Personally, I’ve been waiting for LinkedIn to implement this feature for quite some time, as I often want to share more than one image from an event, but don’t feel like cluttering my feed.
2. Post Native Videos Directly to LinkedIn
Say goodbye to switching back-and-forth to your camera roll and/or another source. With this feature, you’ll now be able to record and post videos natively from the LinkedIn app, giving you a faster and easier method to share your professional insights and perspectives. According to Forbes, “native videos get 10x more shares than YouTube alone.” You’ll no longer have to go through the lengths of your camera roll and downloads to upload a single video with this option. Simply click the video feature in the app, then either record in real-time or share a previous recording without having to go through another data-source. This will surely speed up the process especially during time sensitive situations. Another A+ addition in my book!
3. Share Your Content Off LinkedIn
One of the biggest challenges for any marketer is maximizing the exposure and viewership of your content. For LinkedIn business users, sharing your content meant sharing only to your connections/followers, which of course, could only go so far (unless you’re willing to boost your post with paid advertising). If you’re looking to expand your reach, this new feature will come in handy. Guests and logged-out users will Go to the full article.