By Dan Shewan
From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress.
Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – as that of web design.
Whether you’re launching a new blog or thinking about a blog redesign, you want to be sure you’re implementing a design that’s going to look contemporary and function perfectly across devices.
Today, we’ll be taking a look at the prevailing blog design trends we’ve seen across the internet so far this year. We’ll examine what elements have proven popular and those that have fallen out of favor.
First, let’s take a look at the wider trends in digital marketing that are shaping how blog design looks right now.
Blog Design in 2017: A Mobile-First World
Before we examine the specific design trends that are driving the aesthetics of today’s internet, we need to revisit some data that’s a perennial favorite with marketers – mobile adoption and browsing statistics.
More People Are Using Mobile Devices Exclusively to Access the Web
Here at the WordStream blog, we’ve been banging on about growing mobile adoption for years (along with practically every other digital media blog in the world).
Typically reserved for end-of-year prediction lists, mobile adoption statistics are arguably among the most important data points when it comes to design. Why? Because necessity is the mother of invention, and as more and more people turn to mobile devices to access the web, blogs and other sites are adjusting their look to suit changing tastes.
Take a look at the figure below, taken from StatCounter data:
Worldwide internet usage by device
As you can see, between October 2009 and October 2016, the decline in desktop web access correlates almost perfectly with the growth in the use of mobile devices; as increasing numbers of people use mobile devices to access the internet, fewer people rely on desktops.
This trend is also reflected in time spent per device. According to a recent report published by Comscore, the share of time spent using digital devices has increased across every mobile metric – time spent on mobile devices in general, time spent using mobile apps, and time spent using smartphone apps – while the overall share of time spent using desktops decreased considerably.
Share of time spent on digital media by platform
Although marketers have been warning of the fabled “mobile-first” world for years, we only just entered this paradigm toward the end of last year. But what does this mean for blog design?
Balancing the Aesthetic with the Technical
The steady increase in the number of people using mobile devices as their primary means of accessing the web isn’t just interesting from a user experience perspective; it presents unique challenges in balancing aesthetic considerations with the very real limitations of technical specifications.
Blogs Have to Be Technically Go to the full article.
Source:: Business 2 Community