5 Foolproof Ways to Generate Leads for Your Business

By Jessica Thiefels

As a small business, generating leads is a top priority. Luckily, there are many ways get more leads quickly and effectively.

The following five ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your customer base.

Here are five foolproof ways to generate leads for your business:

1. Facebook Ads

Facebook ads are one of the best ways to drive leads. If you’re willing to “pay to play,” you have access to specific targeting options, including age, location, interests, and more.

To make your ads successful, and drive qualified leads, use best practices and follow your data. Here are a few tips to keep in mind as you create your first Facebook ad:

  • The ad should be closely related to the content people are clicking through to. If there’s any confusion, people are more likely to click away, assuming there was a mistake.
  • Use eye-catching, bright colors, rather than blues or whites. The latter tends to blend in with Facebook’s branding, suggests James Scherer of Wishpond.
  • Run your first ad based on a “lookalike audience,” which uses your list of imported customers to find similar Facebook users.
  • Know the difference between CPM (cost per impressions) versus CPC (cost per clicks). Read through Facebook’s guide on this before choosing one or the other.

2. Personalized email marketing

Email marketing is a great way to drive leads, especially when your emails are personalized to the person receiving it.

A study by Experian found that personalized emails generated up to six times higher revenue than non-personalized emails and campaigns.

Use your email platform to personalize your email greeting to include the recipient’s name. Group your contacts by name location, purchase history, or expressed interests.

This small touch can help you drive more leads while building brand loyalty with potential customers.

As you begin sending emails, it’s important to track your success. This allows you to test, modify and evolve, driving more leads with each send. Compare your open and click rates to the average for your industry, as well, to determine if you’re on par or behind.

Don’t forget to check where people are clicking within the email itself. If you place links in more than one place in your email — which you should to increase total clicks — track which ones are being clicked more often. Learning your subscribers’ habits allows you to be more effective.

3. Discounts and coupons

To drive leads with discounts and coupons, focus on “new customer coupons.” In a 2016 CouponBox survey, 75 percent of retailers polled said this was the best coupon/discount for increasing long-term revenue.

Once you’ve created your deal or coupon, it’s time to distribute — you can’t expect customers to find these discounts and deals themselves.

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Source:: Business 2 Community

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