5 Factors to Consider When Segmenting Your Customers

By Admin Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an […] Go to the full article.

Source:: Integrated Marketing Today

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