By Brian Peters
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?
And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?
You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it’s just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact.
Noah Kagan, Chief Sumo at Sumo.com and AppSumo.com, and his team have been successfully experimenting with emerging marketing technologies and channels for the last several years – giving him unique insights into which ones are truly worth your time and effort.
In episode #55 of The Science of Social Media, we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.
Let’s dive in!
5 Exciting Social Media and Marketing Trends to Know in 2017
“The bar has been raised across the industry. The only way to stand out is to put out higher quality content than the rest.”
– Noah Kagan
1. Optimizing outreach on multiple mediums
You might have heard of the saying, “owned vs. rented land” in marketing – referring to producing and sharing content on platforms that you do or do not own. For example, posting content directly through Facebook would be considered “rented” because you don’t necessarily control the outcome of that content, whereas, blogging regularly on your website would be considered “owned” because you have full control over that content.
Over the last several months, Noah has seen a 10% drop in email open rates from his newsletter at OkDork.com. And although 10% doesn’t seem like a lot, it’s resulted in a decrease of about 15,000 people reading his content.
In 2017, it’s important for marketers to develop multiple mediums through which your business can speak and connect with customers. That way, if a big change happens on any one medium, like a significant decline in organic reach on Facebook, you will still have other viable options at your disposal.
Multiple marketing mediums might include:
- Facebook Groups
- Messenger Bots
- Browser Notifications
- Slack Communities
- Email Lists
- SMS Marketing
- Blog (Organic Search)
- Facebook Ads
In other words, you’re hedging your communication channels against any major market changes.
2. Customizing one-to-one marketing communications
The perfect message, to the right person, at the perfect time. That’s what many savvy marketers hope to achieve through their one-to-one marketing efforts. But delivering the perfect message without seeming intrusive or sneaky is a fine line to walk Go to the full article.
Source:: Business 2 Community