There are currently about 80 million millennials in the US. They have well surpassed the baby boomer population of 74.9 million. Additionally, with an annual buying power of $200 billion, it is safe to say that they are the most advantageous markets for companies to be taking a look at.
However, this target market differs from others in many ways. They spot the tricks of the trade. They understand the fact that companies see them as a dollar sign.
And guess what? They find it annoying and don’t like it.
This is because they are constantly bombarded with media. The constant media is not what they are annoyed with. They understand that their screen time use is off the charts compared to other generations. However, this means they aren’t going to simply buy into everything and anything that you put out there. They are able to cut through the trash pretty quickly.
Keeping that in mind, here are 5 modern tips for marketing to millennials.
Authentic Content can be Empowering
As a millennial myself, I feel I can seem to be one of the most looked-down upon generations ever. No, we don’t like the idea of a 9-5 desk job. No, we don’t want to sit in an office full of old folks who just want to tell us we are young and naive. This is why EMPOWERING content is so refreshing for us. No one seems to believe in us but wants our fresh, young perspective. Can you say, “Feeling a little used”? Because of this we put our tech savvy and internet conversation power to use. We like adding to the conversation that is happening on social media. We get lost in video, blog, and photo content for extended periods of time. Therefore, when we come across content that we feel is not only current but honest, we take note. 43% of millennials rank authenticity over content when consuming news. Additionally, we want to share this refreshing content with our friends. If it sparks the feeling of being trustworthy, it is likely to have a domino effect.
Collaboration is key for millennials. However, nailing this aspect definitely calls for some research. It involves looking at the work of companies, accounts, and products that your particular audience is interested in. Take a look at the content they are generating. Don’t be afraid to name drop those places in your content. It shows that your goals align with their current interest and places that they trust. Additionally, don’t forget to reach out to social accounts driving media influence.
3. Outbound Material is Way Out
After mentioning how content driven millennials are, hopefully you have caught the drift that traditional methods are fortunately out. Millennials crave connection in marketing. Therefore, your traditional random/picture perfect girl or guy flipping their hair and smiling for your product unfortunately isn’t going to cut it anymore. In the mind of a millennial, this comes off as impersonal and company driven. Millennials want to feel involved and important in Go to the full article.
Source:: Business 2 Community