By Tamal Santra
In our busy and bustling online world, you want fans, customers, and prospects to be able to find your company, and ultimately purchase your products. However, it can be tough to gain visibility in today’s noisy ecosystem.
Most ecommerce businesses bet on paid advertising, email marketing, and social media to boost traffic and sales. These channels are essential, but they’re not complete without the content that fuels them.
Publishing relevant content that provides value to your audience helps you connect with them, ultimately making your marketing efforts more effective. Here are 5 different ways you can use content to boost your ecommerce marketing strategy.
1. Turn to video
It’s no secret that people love watching videos. After all, videos provide a great deal of content in a short amount of time compared with text.
Today, video accounts for 74% of all online traffic, according to a report from Kleiner Perkins Partners. And, according to Recode, videos on Facebook are watched for roughly 100 million hours each day.
When it comes to marketing ecommerce businesses, there are certain types of videos that resonate. Here are three types to try:
- Product videos – According to econsultancy, 96% of today’s consumers find videos helpful when making an online purchase. A product video gives you the opportunity to show your product in action, painting a helpful picture for your audience.
- How-to videos – Searches with the keyword “how to” on YouTube are growing 70% year over year, according to Search Engine Land. It’s obvious why– internet users frequently search for videos to help them find the best products or complete tasks.
- Emotional videos – When you’re able to reach someone’s emotional core, you have a better chance of compelling them to buy your products. That’s why videos with a deliberate goal to stir emotions perform so well.
2. Create custom images
Ecommerce businesses sell products, and promoting these products via images is especially important. Whether you are promoting products, launching a campaign, or looking for attention on social media, great images are your best bet.
The thing is, you have to create images that connect with your audience and serve your brand. That often means creating custom images, rather than relying on placeholder stock photos.
These custom images can be used all over the web– from your email marketing efforts to your blog posts, to your landing pages, to your social media sites.
For example, we love the images that On, a running shoe retailer, uses in their emails. The images are sharp, crisp, compelling, and particular to On.
3. Leverage user-generated content (UGC)
When it comes down to it, people trust other people more than they trust brands or advertisements– 71% of consumers feel that reviews by other customers make them more comfortable making a purchase decision, while 82% of consumers find user-generated reviews extremely valuable.
User-generated content (UGC), offers you the opportunity to leverage what your audience is already saying. Exploring UGC helps to increase engagement with your audience, gain an Go to the full article.
Source:: Business 2 Community