By Aaron Agius
It’s no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2017, there are over 4 million active Facebook advertisers worldwide.
When you consider that Facebook has 1.28 billion monthly users, you’re sure to find a large audience to market to – whatever niche you’re in.
Once you find an ad that delivers the right offer to the right audience, and your cost per acquisition still leaves you with a healthy profit, you can simply scale your campaign by increasing your ad spend.
This can result in excellent profits, at least until the audience becomes exhausted.
Naturally, there is a learning curve before you’re able to achieve great results with your campaigns. Typically, marketers go through long periods of split testing and refining their advertising skills before any money is made.
This can be expensive if you’re not careful.
The joys of automation
If you’re running multiple campaigns, checking in every day and making adjustments is an arduous process. After all, if you’re interested in advertising, you probably want to achieve more freedom in your life, not less!
While there have been some fear-inducing news stories about the way artificial intelligence may affect human jobs in the future, AI can greatly assist in the automation of your Facebook ad campaigns.
There are a number of AI automation tools which will help you save time and money when running Facebook ads. When properly deployed, automation will allow you to scale your campaigns without needing to micromanage everything – helping you achieve the freedom you desire.
I recommend checking out these AI tools (in no particular order):
1. Reveal Bot
Fully integrated with Slack, Reveal Bot uses artificial intelligence to give you live updates on the progress of your campaigns.
Within Slack, you and your team can receive reports with comprehensive details about your campaigns. For instance, you can view reach, impressions, clicks and determine whether these metrics have improved or decreased (as a percentage) over a designated time period.
When an ad isn’t performing well, you can pause it without having to leave Slack. Oftentimes, we’re not at our computer when campaigns start to head south, so the sooner you can cut off a decaying ad, the more money you will save.
It’s no secret that data visualization is a tremendous tool for recognizing trends. Reveal Bot has a useful graph feature which allows you to compare two metrics from your campaign, displayed visually.
Above you can see the correlation between ad spend and click through rate to determine whether or not you’re scaling your campaign effectively.
Reveal Bot is free to try, but if you want unlimited reports, alerts, and automated rules, you’ll have to purchase the $49 per month package for small businesses.
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Source:: Jeff Bullas Blog