48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics

By Jeff Bullas

Facebook facts figures and statistics 2012

I came across some interesting

Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush.

Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.

Does that mean that every mobile should be sold with a free toothbrush or should you need to produce your toothbrush before you are given possession of your new mobile phone to ensure that future personal close encounters are engaging and pleasant?

Another interpretation of those statistic is that toothbrushes are too expensive.

The Importance of Statistics

Statistics are used to make important decisions and social media statistics, facts and figures are often used to justify new media marketing strategies and tactics to the CEO.

The social media landscape changes rapidly and keeping up with the latest numbers is an essential part of continuing to make your marketing relevant and focused.

Here are the latest facts, figures and statistics for seven major social networks that marketers need to take notice of.

I have also embedded an infographic for each social media network.


Facebook continues to innovate and evolve and the the last 12 months have seen the new timeline introduced to personal profiles and brand pages as well as the purchase of Instagram, the mobile photo app platform, which has never made any money and has only 13 employees for a generous price of $1 billion.

This underlines two key elements that emerging as pivotal to the continuing evolution of the social web.

  1. Mobile
  2. Visual engagement

These two factors will continue to wield sizable impact and disruption to social networks and business marketing.

So what other numbers are important to take notice of when it comes to Facebook?

Some more Facebook Facts and Figures

  • Monthly active users now total nearly 850 million
  • 250 million photos are uploaded every day
  • 20% of all page views on the web are on Facebook
  • 425 million mobile users
  • 100 billion connections
  • Zygna’s games revenue is currently 12% of Facebook’s total income
  • 2.7 billion “likes” per day
  • 57% of users are female

Source: InfographicLabs.com


Twitter is still the enigma of the social networking fraternity with its usefulness questioned by a lot of people. Its simplicity is still its main attraction along with its immediacy in breaking news about the latest “events”.

Research shows that the main reason people retweet is due to interesting content.

As it approaches its sixth birthday its revenue is slowly climbing with projections that in 2012 its income will hit $260 million.

Some facts and figures to note about Twitter are:

  • There are over 465 million accounts
  • 175 million tweets a day
  • 1 million accounts are added to Twitter every day
  • Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
  • Busiest event in Twitter’s history is now “Castle in the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).

<img title="Twitter Facts Figures and Statistics 2012 Infographic" src="http://static.jeffbullas.com/wp-content/uploads/2012/04/Twitter-Facts-Figures-and-Statistics-2012-Infographic.jpg" alt="Twitter Facts Figures and Statistics 2012 Infographic" width="599" height="1671" srcset="http://www.jeffbullas.com/wp-content/uploads/2012/04/Twitter-Facts-Figures-and-Statistics-2012-Infographic.jpg 599w, Go to the full article.

Source:: Jeff Bullas Blog

Be Sociable, Share!