4 Types of Social Media Content That Drives Engagement

By kniemisto

It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content that will drive consumers to share it socially.

What types of content should marketers look to invest in order to drive social sharing?

Here are four types of social media content you can implement right now to drive engagement.

Interactive Content

Interactive content generates 4-5x more pageviews than static content, and social media is the perfect platform to showcase and explore interactive content. Here’s a look a few examples that have been proven to resonate particularly well with social audiences.


Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a means to gauge customer interest in products. Results can be useful for recommending relevant subsequent content that drives back to the brand. With quizzes receiving 75% of their traffic from social media, it’s important to establish a promotion strategy to get the word out and generate buzz. A great way to encourage engagement, provide a score users can share on their social media channels.

Check out this fun quiz our partners over at SnapApp recently shared to help marketers determine which content to invest in for their holiday campaigns for a great quiz example.

Interactive Infographics

If you’re looking to share a large amount of data in a very visual way, interactive infographics are the way to go. There are endless ways to tell stories in infographics. Everything from embedded questions that pop up with answers, to maps that tell a story based on geographic location. We’ve been playing (yes, we have so much fun developing these it’s like playing) with animated gifographics. They catch the eye with subtle movement and provide snackable bits of data and analysis. How can you ensure you’re getting the most out of your asset while promoting across your social channels? While we’re developing gifographics in particular, we break each section out into separate gifs allowing us to share different data points over several weeks.

This great example from Quicksprout on How Google Works utilizes many of the best aspects of interactive infographics.


Soliciting real-time feedback is a great way to help you better understand your customers and what they care about. We’ve been incorporating polls on Twitter and our Instagram Stories and getting fantastic engagement. We’ll often ask questions about a blog topic or campaign and then direct back to a content asset that provides additional information on the topic. Instagram Polls are a fun way to highlight giveaways or offerings at events. A great way to get the most out of your polls? Embed them on your website. You can embed Twitter Polls into blogs or web pages exactly like normal Go to the full article.

Source:: Marketo

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