4 Steps to a Better Instagram Presence for Your Small Business

By Caroline Barker

Kaufdex / Pixabay

With 700 million monthly active users, Instagram is one of the most popular social media platforms — and a great place for your small business to get creative and show off your brand’s personality.

More than 80% of Instagram users follow at least one business on the platform, so you should follow these steps built from insights from the content experts at Main Street Hub to stand out among your competition and turn your Instagram fans into loyal customers:

1.) Be you: Know your audience and keep your visual brand consistent
An effective Instagram marketing strategy will be consistent, authentic, and provide value to your followers. Being very clear about who you are as a business will inform every photo that you post and caption that you write.

Ask yourself these questions:
–What is the personality of my business?
–Who is my ideal customer?
–How do I want this post to make my followers feel?

Your answers to these questions will give you a head start to take the right photo and craft the perfect caption! Maintaining your visual brand is also incredibly important. You can do this by using the same filter for all of your photos so they have consistent coloring, or only using a few key colors to use in every graphic you make. Try and find one or two colors from your logo to use as your primary brand colors. This consistency will build brand recognition for your business and help your business’ Instagram presence appear professional and trustworthy.

2.) Be mindful of time of day and day of the week
Yes, Instagram‘s algorithm has changed the game a bit — organizing feeds chronologically as well as by interaction and relationships with accounts — but posting times still matter! Think about who your audience is — what do they want to see and when do they want to see it? Are they working adults? Then, posting in the early morning before work or in the evening could be your best bet for the most engagement. Try to post after 5:00 p.m. when they have time to check their Instagram accounts. When do your followers engage with your posts the most? If you’ve had a lot of luck posting on Sunday mornings, then keep it up.

According to a few studies, 2:00 a.m., 5:00 p.m., and 7:00 p.m. on weekdays were among the best times of the day to post, with Monday, Wednesday, and Thursday being the best days for engagement — but pay attention to your followers’ activities and do what works for your brand!

3.) Be thoughtful about your captions

Keep it short and sweet — you should stay within 125 characters and get to the point quickly. Another good tip is to put the most important words at the beginning of the caption — you can always add a hashtag or @mentions at the end. Once your compelling caption is written, be sure to do a thorough proofread and make sure every word is integral to the message you’re trying Go to the full article.

Source:: Business 2 Community

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