By Joseph Cole
If you’re on the fence about influencer marketing, take a look at the numbers. Recent statistics prove that influencer marketing can improve your advertising campaign and reduce your overall spend. More importantly, you gain powerful allies in your efforts to win customers’ hearts (and wallets).
Get 11X the ROI
Return-on-investment, or ROI, serves as one of the most powerful metrics you can track in marketing. It tells you in raw numbers how much in sales you generate compared to your marketing spend.
TapInfluence partnered with Nielsen Catalina Solutions on a 2016 study that revealed that influencer marketing generates 11 times the ROI of traditional digital marketing. No business can afford to turn down an 11-times greater ROI on marketing spend.
While influencers have other ways of collaborating with brands, another TapInfluence study determined that nearly 75 percent of active influencers feel that influencer marketing works best. Influencers feel comfortable collaborating with brands on user-generated content, which can result in a more profitable and more enjoyable working relationship.
If you’re not getting the desired ROI on your marketing campaign, consider influencer marketing. Not only will you increase your returns, but you’ll also enjoy a better relationship with internet personalities who can become brand ambassadors.
Keep Up With the Competition
Forrester, a respected research group and thought leadership organization, conducted a survey in 2015 on influencer marketing. According to Business 2 Community, Forrester’s research discovered that nearly 75 percent of marketers have allocated part of their marketing budget to influencer marketing. Regardless of your industry, you can assume that least some of your competitors fall into that group.
While you don’t have to go toe-to-toe with your competitors on each of their marketing strategies, influencer marketing is too enticing to resist. It’s an easy way to reduce your marketing spend, increase ROI, and avoid falling prey to competitor poaching.
After all, would you rather see industry influencers promoting your company — or the competition’s?
Business2Community also reports that the majority of consumers don’t trust advertising. Brand messaging remains integral to marketing success, but you can’t rely on it alone. Consumers turn to influencers for trusted advice, so you don’t want to miss bending their ears about your products or services.
Reach the Customers Who Use Ad Blockers
Don’t let customers slip through your fingertips.
Did you know that ad-blocker usage increased by 30 percent in 2016? Today, consumers download and install ad blockers for many reasons, including:
- Security: They don’t want to load content that might compromise their online safety.
- Speed: Page load speeds increase dramatically when the browser doesn’t have to load ads on top of content.
- Interruption: Consumers desire an interruption-free content consumption experience.
- Privacy: Many consumers fear the information that advertisers collect based on browsing history.
- Abundance: Some sites simply have too many ads, so consumers use ad blockers to avoid the annoyance.
There’s nothing you can do to convince your target audience to disable their ad blockers and view your online ads. However, you can reach those customers in other ways.
Influencer marketing allows you to spread the message about your business without ads. Influencers Go to the full article.
Source:: Business 2 Community