An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter. However, coming up with fresh and engaging content to send subscribers day after day, week after week and year after year can be harder than you think. Writer’s block happens to the best of us, but don’t get discouraged when you need some fresh ideas for your emails. To help you plan your next newsletter and send content subscribers will love, read on to get four ideas you can start using today.
1. Repurpose your best legacy content
Writer’s block can strike at any moment. If you struggled with what to write on your blog, that could put you in a difficult position when it comes to crafting your email newsletter. For times when you’re light on content, your oldie-but-goodie legacy blog posts should be your best friends. Repurposing older, high-performing blog posts in your newsletter is a great way to source content, save time and drive new traffic to your best work. Consider using your evergreen content (the type that isn’t time-sensitive), such as how-to information and answers to frequently asked questions. If there’s any recent industry news that your post could tie back to, even better. Add that fresh spin to your legacy content in your email newsletter to emphasize its timeliness and importance. In a recent newsletter for our blog, we featured a post, “51 Open-Worthy Subject Line Ideas” that was written months ago – and it resulted in one of our highest performing emails ever!
By repurposing this blog post, we were able to breathe new life into it and double our average click-through rate.
2. Interview an industry thought leader
Are you ready to channel your inner journalist? Interviewing an expert in your field is a great way to entertain, educate and engage your readers, while adding a fresh perspective to your email newsletters. Interviewing influencers can be intimidating, especially if you’ve never conducted an interview. But stepping out of your comfort zone and reaching out to an influencer in your field can do wonders for your credibility and readership, especially if your guest has a large audience. There’s an art to conducting a stimulating, engaging interview. Learning to interview effectively may take some practice, but as long as you research your subject, plan your questions in advance and set up interviews ahead of time, your discussion should be an interesting, exciting addition to your blog’s email newsletter. If you’re feeling particularly creative, try recording these interviews and turning them into videos or podcasts to link back to on your blog. Interviews make for Go to the full article.