4 Effective Ways to Leverage Online Reviews for Your Business

By Joei Chan

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Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them.

Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google search or even social media networks like Facebook.

If you’re new to the online business world, online reviews may seem daunting and difficult to control. You may be tempted to brush them off as something that’s “nice to have” or “just there.”

The bad news is, customers are relying heavily on them to make buying decisions. Believe it or not, 90% of American consumers are reported to read reviews before making a purchase.

But the good news is, the spread of online reviews gives businesses plenty of opportunities to increase exposure and influence potential buyers. Keeping an eye on online reviews is not only crucial to managing your online reputation, but also to growing your business.

So if you don’t want to be too late to the party, read on to learn how to leverage online reviews to your best advantage and use them to improve your marketing, sales, and customer experience.

1. Use reviews to increase your brand exposure

Online reviews are your new word-of-mouth. Having good reviews – and the more the better – increases your visibility and helps customers find you.

Here are a few concrete ways reviews boost your brand exposure:

Reviews help you stand out in search

Business reviews aren’t just a reflection of your products and customer service. They also influence your search rankings.

When a customer reviews a business and their offerings, that creates unique, fresh content. Since search engines love fresh content, your listing gets a bump in ranking.

Also, having great reviews increases your visibility in “best…in…” searches:

Google even allows AdWords users to include a review snippet within the ad. These snippets again help your listing stand out to customers comparing products or services:

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Apart from search engines, websites like Booking.com also lets you rank results by their review scores:

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Similarly, you can also discover tools by their ranking on business tools review sites like G2 Crowd:

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As you can see, reviews can increase your visibility across platforms dramatically, and allow more potential customers to find you.

Use customer reviews to find keywords for your product

A more active way to increase your brand exposure is to fine-tune your keyword targeting by analyzing how customers describe your products in their reviews. This gives you a clearer picture of how customers perceive and search for your products.

For example, you may think you’re a social media tool, but your users may consider or use it more as an influencer marketing tool.

By tracking common keywords used by customers in reviews, you get a better idea of how to improve your product positioning, long-tail keyword targeting, tags, or content creation, and help your brand rank better in search, be it on Google, TripAdvisor, or Amazon.

Leverage positive Go to the full article.

Source:: Business 2 Community

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