360i Taps Menno Kluin as Chief Creative Officer

By adiaz@creativity-online.com (Ann-Christine Diaz)


But early on, the Dutch-born Kluin had built his reputation on great craft, creating a number of celebrated print campaigns. In 2007, Creativity’s annual Awards Report cited him as the industry’s most awarded art director.

“When I started out, I figured I needed to hyper-specialize to get noticed, so I did my best to become a very skilled art director,” Kluin said. “I’ve slowly transformed to more integrated, digital thinking, but I’m trained in a classical way, and I think I know how to apply that to new things.”

He’s expecting plenty of those opportunities in the new gig. “360i isn’t really like any other shop,” he said. “They’re built for what’s needed now, and that’s very exciting to me.”

But early on, the Dutch-born Kluin had built his reputation on great craft, creating a number of celebrated print campaigns. In 2007, Creativity’s annual Awards Report cited him as the industry’s most awarded art director.

“When I started out, I figured I needed to hyper-specialize to get noticed, so I did my best to become a very skilled art director,” Kluin said. “I’ve slowly transformed to more integrated, digital thinking, but I’m trained in a classical way, and I think I know how to apply that to new things.”

He’s expecting plenty of those opportunities in the new gig. “360i isn’t really like any other shop,” he said. “They’re built for what’s needed now, and that’s very exciting to me.”

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Source:: Advertising Age Digital

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