It’s that time of year! Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session!
While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Each book is written by an influencer that we think not only writes about something worth learning but shares valuable insights on their social channels (you can follow all of them here). Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. We’ve divided the 30 books into five categories:
- Thought leadership
- Digital marketing
- Leadership development
At the end of the month, we’ll be giving away six books each to five lucky marketers!
If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. Read one, read five, read all 30! Treat this blog as the syllabus for your next marketing course.
In this blog, you’ll find 30 books that you can use to jump start your marketing learning this Fall.
MKTG4901: Content Marketing
Content marketing is a vital part of the Engagement Economy and an important way to develop strong relationships with your customers. If you want to increase brand awareness and provide real value to your audience, content marketing can help you with that and more!
To buff up your content knowledge, we recommend these six books:
Ann Handley‘s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann gives in depth, expert-level guidance through the creation of content across all of your assets. Her goal is to make you look as smart as you possibly can. How can you NOT get excited about that?!
Michael Brenner‘s The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
In this book, Michael divides up content success into three stages: 1) how to build the case for content marketing within your business, 2) how to find the budget to establish a new content marketing program, and 3) how to measure success once you’ve implemented your strategy. Michael makes content marketing manageable!
Kyle Gray‘s The Story Engine: An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing
Every great B2B company started out as an entrepreneur’s dream. Kyle breaks down how to rapidly get to your brand to the place where you want it to be through actionable and concise strategic moves.