50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now.
Voice search is gaining popularity for a variety of reasons: personal assistant devices are more accessible, natural language processing is more sophisticated, and typing on mobile phones is slow and error-prone.
The rise of voice search is already creating huge waves for SEO. Mobile is becoming even more important, keywords are becoming longer and more natural, and featured snippets — although already hugely beneficial — are becoming crucial for traffic and brand recognition. For these reasons, 2017 is the perfect time to start thinking about voice search and developing a targeted voice search SEO strategy.
Will Voice Search Impact B2B SEO?
On the surface, voice search seems to be designed for getting recipes while cooking or finding nearby restaurants while driving, but there are other reasons people prefer voice search:
- 30% of people use voice search to get results faster.
- 24% use it to avoid having to type on small mobile devices.
- 12% use it to avoid confusing website menus.
While voice search is well-known for its B2C implications, these other rationales for adopting voice search are rooted in user experience. If voice search is simpler for users, its impact on B2B is inevitable.
We already know that 90% of executives use mobile devices to research business purchases. It’s a short leap from mobile typing to mobile talking.
Additionally, while Google is currently prioritizing B2C queries in voice search, it will inevitably move on to targeting B2B queries. When mobile shortcuts were launched, the implications seemed to be primarily focused on B2C, but we urged B2B marketers to pay attention and prepare for future impacts. Then late last month, Search Engine Land released screenshots that show Google may be testing a job search engine—officially breaking into a B2B vertical.
B2B companies will not be exempt for long, so B2B marketers must start thinking about how to optimize content for voice search. Optimizing now provides a significant opportunity to drive traffic from early adopters, and get ahead of competitors who are thinking of voice search as applicable to B2C only.
How Voice Search is Changing SEO
The accuracy of speech recognition software has improved massively in the last few years. Most major speech recognition platforms are now more than 90% accurate, and these improvements have led to higher adoption of the technology:
- 40% of adults now use voice search once per day.
- 55% of those under 18 years old use voice search daily (and that was in 2014).
Today’s buyers are increasingly relying on voice search, and tomorrow’s buyers are growing up with it: it will be second nature by the time they’re in corner offices. To get ahead of the trend, sites and content must be optimized for voice search.
Voice search SEO requires focusing on three major factors: mobile search, long tail keywords, and featured snippets.
1. Optimize for Mobile
Even if your audience isn’t using voice search for business queries (yet), the rapid Go to the full article.
Source:: Business 2 Community