By Ivan Kreimer
Since its recent IPO, Snapchat has become the latest marketing channel worth checking out. Its reach is promising: with 166 million daily active users, Snapchat carries more users than Pinterest or LinkedIn.
Snapchat gives marketers the opportunities to connect with their audience in real-time when the audience is out and about. It’s particularly good for localized campaigns and telling compelling, interactive stories.
Many marketers believe Snapchat hosts a younger crowd. There’s some truth to that: 71% of Snapchat users are under the age of 34, and in the US alone, 60% of Snapchat’s monthly users are between 13-24 years old.
Because Snapchat reaches so many, it’s a novel marketing channel worth trying, especially for marketers intent on reaching a millennial audience. In this article, we’ll show you three specific ways you can use Snapchat as part of your digital marketing strategy.
1. Promote a local store or event with Geofilters
If you want to promote a local store or an event, such as a conference, concert, or store opening, Snapchat Geofilters offer a way to interact with a hyper-local audience. Geofilters allow marketers to create a Snapchat filter that is offered to all users within a certain area for a specific period of time.
For example, if your brand is hosting a conference, you can create a Geofilter for the duration of the event to encourage attendants to interact with your brand on Snapchat. If people use the Geofilter, they inadvertently spread the word about your brand to friends and colleagues.
There are two main types of Geofilters: community and on-demand.
- Community Geofilters are free and are used to promote and celebrate a public location, like a city or a park. These filters can take up to 6 days to get approved. There is no branding allowed on community Geofilters.
- On-demand Geofilters are for businesses who want to create a specific filter for an event, business, or specific location. Brands pay outright for these Geofilters, and Snapchat approves or denies them in a matter of hours.
Source: Snapchat Geofilters
Snapchat also offers “Branded Geofilters” aimed at large businesses, which cost anywhere from $250K to $750K depending on the date shown, the targeting, and the audience size.
Creating an on-demand Geofilter
Creating a Geofilter is relatively easy as long as you follow Snapchat’s Geofilters guidelines.
These guidelines include:
- The Geofilter must be 100% original.
- There must be no logos or trademarks, photographs, or hashtags.
- It must be creative and visually compelling.
- It doesn’t have to cover up much of the screen.
- It must be relevant to the location and something that people will want to use.
Although you may need the help of a designer to create an on-demand Geofilter, you can use some available online tools to create one, like FilterPop. Here are some extra tips from Snapchat to help you create and submit your Geofilter.
The cost of Geofilters relies on the Go to the full article.
Source:: Business 2 Community