You know it’s not realistic, right?
Consistently creating super-engaging content that gets your audience’s pulse pumping, sends intellectual stimulation levels soaring, and generally blows the socks off readers every single time.
I mean… it would be nice… sure. But it just isn’t realistically going to happen every time.
Maybe it is, but you haven’t figured out the magical way to make it a reality yet.
There could be two reasons for this:
- You work in a boring industry and there aren’t too many things to write about.
- Your content is actually boring and it’s actively driving readers to tears every time they try to read it.
9 times out of 10, it’s the second reason. Sorry to be harsh. But unless you want your content marketing to remain in a downward spiral, you need to read this post to learn how to fix it.
I’m going to discuss three obvious ways to tell if your audience is bored of your content. Because your content should be something people give a crap about. And if it isn’t, you’re failing at the most important part of your business.
Don’t hate me for saying that! I’m here to help.
Here are three tell-tale signs your content is boring the life out of people.
#1: You barely get any comments
Picture this scene.
You’re hosting a Mediterranean-themed dinner for 20 friends.
You’ve ditched the paper plates and decided to use your fancy ones for a change.
The food you’ve prepared are unusual dishes that will satisfy the tastebuds of all your guests.
As for your centerpiece? A lightly-scented rosemary plant instead of the traditional, and overplayed, flowers.
You know that this party will be the talk of your friendship circle for months.
But in the end? No one shows up.
I’m not going to lie to you.
It’s a pretty bad sign if you’re not getting any reaction to the content you write, don’t you think?
Now here’s where I’m going to contradict myself.
Just because a post doesn’t have any comments doesn’t necessarily mean it’s not successful or boring to the reader.
For instance, have you seen Moz’s Beginner’s Guide to SEO?
Even though that guide has zero comments, that doesn’t mean that it’s boring. In fact, it’s quite the opposite:
But that isn’t always the case with content that has no comments.
So, what can you do to resolve it?
Here are the three options you have at your disposal:
#1. Write content that’s engaging.
According to a Moz study, 75% of the content out there lacks engagement. So it follows that the more engaging your content is, the better the chances are that it gets ranked.
So how do you create engaging content? One word: storytelling.
Here’s what Henneke Duistermaat from Enchanting Marketing has to say about storytelling: “Stories transform dull tips into sparkling information and sticky advice. They turn lackluster lessons into engaging adventures. And what’s more… stories help you stand out from the drab blogging crowd. Your content becomes unique because nobody tells the same stories as Go to the full article.
Source:: Jeff Bullas Blog