3 Strategies to Turn Abandoning Visitors into Subscribers

By Syed Balkhi

Did you know that seven out of 10 visitors who abandon your site never return? That means if you’re not taking measures to connect with your abandoning visitors, you’re wasting your marketing budget and efforts.

Let’s take a look at three different ways to turn your abandoning visitors into subscribers.

1. Use an exit-intent popup

Using an exit-intent popup is the best way to turn your abandoning visitors into subscribers.

An exit-intent popup detects whether the visitor is leaving your site and prompts them with a targeted campaign to turn them into subscribers.

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Unlike typical popups, exit-intent popups aren’t annoying since they don’t interrupt your visitor while they’re browsing your site, but trigger only when they’re about to leave. However, even if an exit popup annoyed your abandoning visitor, there is no harm in trying because you were about to lose that lead anyway.

In fact, exit intents are proven to recover 10-15% of lost visitors, so if you’re not yet in the exit-intent bandwagon to grow your email list, you might want to give it a try.

You can create a personalized exit-intent popup addressing the needs and concerns of your visitors, which can even boost your conversion rate. Constant Contact has also introduced its new popup forms feature to capture web visitor attention and create more sales potential.

If a visitor has spent time on your products page, for example, you may want to offer a discount coupon in exchange for their email address. Similarly, if a visitor is leaving from a blog post, you can offer a different lead magnet that incentivizes potential buyers in exchange for their contact information.

When you create an offer for your exit-intent popup, it’s vital to consider the buyer’s journey. This way, you can offer a lead magnet that you know your visitors will love to consume. This mindset of considering your buyer’s journey will help you convert even more visitors into subscribers.

2. Make visitors engaged

It’s common to have higher bounce rates on your blog posts compared to other pages on your website. This is mainly because readers tend to leave your site after consuming the information they’re looking for.

Now, you won’t always be able to convert your visitors into subscribers if they don’t engage enough on your site. Before you ask visitors to subscribe to your email list, you might want to make them more engaged so they spend more time on your site.

The longer you can keep your visitors on your site, the more engaged they’ll be, and the more likely they’ll get converted to your subscriber.

There are also many ways to reduce the bounce rate on your blog and make your visitors engaged on your site:

Suggest related posts

Suggesting related posts is a great strategy to reduce your bounce rate and have your visitors spend more time on your site. You might even use enticing images that grab their attention and relate specifically to the post topic.

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Source:: Business 2 Community

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