By Julie Hansen
Holy Hollywood Batman!
We lost another film icon this week – the first Batman, Adam West. It got me thinking about the lasting power of the movies. Even today, busy executives who can’t sit still for a ten-minute meeting will carve out the time to watch a two-hour plus movie. Movies have honed the secret to engaging audiences from years of practice and experimentation. While your presentation doesn’t have to be worthy of an Oscar nod, it pays to leverage techniques and tips from the movies for engaging buyers and standing out from the competition.
3 Sales Tips from the Movies for Engaging Buyers in your Presentation:
1. Cut to the chase
Movies don’t start with the director giving his resume or telling the audience what they’re going to be seeing, or why he made the movie. No! Movies are much more likely to start with a car chase, a bomb threat in an action movie, or lover’s meeting cute in a Rom-com. In other words, they cut to the chase by starting with the most interesting part. Hollywood knows that people have increasingly short attention spans and little patience for a lot of introductory fluff.
The same holds true with buyers. You have a precious few seconds during your presentation to grab your buyer’s attention and draw them in. Don’t waste it setting up your story with a lot of prologue. Give your prospect an immediate and compelling reason to pay attention by cutting to the chase. What’s the chase in your presentation? It could be a key issue, an insight or expected value – something that is of most interest to your prospect. Frame it in a unique and relevant way that intrigues your audience without giving away the entire plot, and you’re off to the movies!
2. Raise the stakes
Movies sell tickets by placing characters in high stakes situations. For example, if the hero doesn’t find the bomb by midnight, the city will be destroyed. If the city is destroyed, the country will go to war. If the country goes to war… You’ve seen this movie, right? The stakes keep getting higher until the hero employs every trick he knows until he finds that bomb!
You also need to make sure the stakes are as high as possible when you present your business case to your prospect. If the stakes aren’t high enough, doing nothing remains a viable option. Longer sales cycles and busier prospects dealing with multiple priorities make the need to create urgency during your presentation, dare I say, “urgent?” I am not referring to the manufactured “This is the last one we have left!” type of urgency. I am talking about authentic urgency: the desire to solve a problem that a customer has perhaps dismissed or put off because other issues are competing for his or her attention.
Raise the Stakes in your presentation by determining what’s really at stake for your prospect. Dig deeper by asking yourself (or your prospect during discovery) with the question “and then what happens?” This Go to the full article.
Source:: Business 2 Community