Editor’s Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new classes in our updated catalog, he joins us to discuss three mobile marketing strategies that your business can use to build conversion right away.
With over 8 billion mobile connections to the web in 2017, there are now more mobile devices than people on the planet.
Compound that fact with the following statistics:
- For mobile searches, the first position on Google nets a 31.35% clickthrough rate.
- One in every three (34%) of online retail purchases now occur on mobile devices.
- More Google searches are made from mobile devices than computers in 10 countries, including the U.S. and Japan.
- Mobile is the fastest growing media channel by digital media consumption.
You get the idea—mobile has reached heights of global availability, marketability, and saleability that TV, Radio, and Print media could only dream of.
This is why most online marketers will ask themselves this question between now and 2020: Right now, aside from the lengthy and expensive process of developing new mobile applications, what can my business do with mobile marketing strategies to increase conversions?
Here are three cost-effective ways to do exactly that.
3 Mobile Marketing Strategies to Increase Conversions
1. Optimize Your Site for Mobile Users
This should be an easy check off the list for most people who know that in 2015, Google decreed that mobile optimized sites would get an extra boost in their rankings.
But the main reason to optimize sites for mobile users has changed slightly, from a directive of following Google’s guidelines to an industry imperative to follow mobile wherever it goes, especially when it signals higher conversion rates.
The the most basic reason to go mobile-friendly is to get a seat at the table, or have a shot of ranking anywhere near the top of the Internet’s most popular search engines. But currently the best reason to optimize your site for mobile is that users engage more intimately with mobile interfaces than they do with desktop interfaces.
In other words, people prefer mobile for finding specific pieces of information rather than for general research, which they reserve for desktop/laptop searches.
That means if a user is looking up “best mobile streaming service” on their phone, they will very likely click on the first search result they see, and either convert if they find a definitive answer, or bounce if they can’t.
This is why it’s imperative, when optimizing your site for mobile devices, to place the most informative and interactive components of your interface at the top of your landing page.
Example: If your goal is getting users to sign up for your email list and you already know your audience comes to your site looking for information about mobile streaming services, place Go to the full article.
Source:: Online Marketing Institute