By Nick Harland
LinkedIn recently hit 500 million users, making it (depending on which source you read) the 3rd biggest social network in the world behind Facebook and Instagram. But here’s the thing: although LinkedIn can boast an enormous user-base of working professionals, only around a quarter of that 500 million are monthly active users. This means that a heck of a lot of people have a LinkedIn account, but perhaps aren’t using it to its full capability to either market their business, market themselves or gain valuable insights. With that in mind, here’s how you can make the most of three of its key features and start connecting with 500 million potential customers, contacts and colleagues.
If you want to use LinkedIn to market your business, then Groups are a great place to start. To find some relevant groups, you should begin to search for some keywords directly related to your business: so if I were to search I might go with ‘social media’, ‘social media marketing’ or ‘community managers’. Then, I might start to expand the search a little to include my general lifestyle: ‘digital nomads’, ‘freelance life’ or ‘freelance social media’ would be some examples. I could also start to think a little outside the box to location-specific terms: ‘Barcelona networking’, ‘Barcelona coworking’ or ‘Barcelona social media’.
coffeebeanworks / Pixabay
After joining some relevant groups out of the 1.5 million currently active on the platform, you could start sharing company blogs with their members, providing them with relevant, interesting content whilst also sending traffic to your website and establishing yourself as a thought leader. But as is always the case with social, it’s not a good idea to only shout about your business whilst not interacting or sharing curated content yourself. You should use this as an opportunity to gain valuable insights from other members whilst also sharing your own. After all, I would be far happier to share the content of someone who is an active and valuable member of the community rather than that guy who pops up every couple of weeks to share his latest blog.
It used to be the case that whenever a LinkedIn member wrote a new article from his homepage, all of his connections would receive a notification about it, making it at one point a pretty unrivalled LinkedIn tool. However, since then LinkedIn have introduced more and more options to limit your notifications, meaning a high percentage of users will have since switched these off. That doesn’t mean they’re not still an effective marketing tool, mind. If you’ve got insights to share with your network, then you should be looking to write at least one unique LinkedIn article every month. Why? Well, let’s see just how many people these posts can reach.
Firstly, there’s your own personal network. In my recent experience I have found that posting early in the week is the most effective tactic for maximising the organic reach of a LinkedIn article – the reach grows exponentially and by the Go to the full article.
Source:: Business 2 Community