3 Future-Proof Trade Show Booth Display Ideas

By Jared DeVincenzo


From a run of the mill, everyday product to the groundbreaking, tech advanced gadget, often times it’s not the product itself that sells but rather the ingenuity behind how it’s displayed. If you are worried that your display may someday become obsolete, here are a few new and unique trade show booth display ideas to future proof your investment.

1.Recessed Product Displays

A recessed trade show product display is a great solution for improving existing exhibit structures. Placing boundaries around the object focuses greater attention towards the inset display, making it stand out from a distance. You could think of it as the importance of a frame surrounding a picture. Below are several ways to make recessed displays even more attractive.

Ensuring Proper Lighting:

When it comes to lighting, a greater deal of focus should be on the housing. The housing is the design that will hold and surround the lights which in most cases, should be hidden. LED strip lighting is a common method that also allows for full spectrum color adjustments. Make sure the housing is properly supported and is attractive to the eye

Creating Contrast:


Think of the contrast as the look that your product gives off against a backdrop. You can embellish contrast in a few different ways;

1. Vary the background against the product. If the exhibit wall in question is graphic heavy a solid color is best. Inversely, a plain wall will have more opportunity to use image heavy boxes.

2. Again, use lighting to create contrast or emphasize colors within the product. Is the product green? Use a dark wall, a white box and green lighting.

3. Mirrored and textured boxes also amplify the product but in some cases could detract from the exclusivity of the recessed display and product itself.


Small Product Strategies:

Small products offer the flexibility of experimenting with different recessed display design ideas such as varying backdrops dependent on that day’s promo/availability and creating a rhythmic effect with multiple versions of the same product at different angles.


Large Product Gusto:

Got a big product? Go for the gusto with products appearing submerged into the floor. Heck, if your booth was large enough, say a 20×20′ booth or above, you could dedicate an entire section of the booth, say cutting a closet, and make it a full glass demo room!

Recessed Product Displays are relatively easy to execute when using the correct modular exhibit system. Of course, custom exhibit fabrication allows for greater flexibility in design, placement, sizing, etc.

2.Product Demo Displays

With product oriented exhibits being the large majority of all trade show booths, attention-grabbing demonstrations could mean the difference between a quick glance or a sale. Here are a few unique trade show booth display ideas you can incorporate into your product demos:


Adding Motion:

People are attracted to activity. Your tradeshow-booth could seek to incorporate your product in motion. This could be as simple as a rotating turntable display or as intricate as full demo manned with Go to the full article.

Source:: Business 2 Community

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