During my social media training sessions, I like to spend a little bit of time talking about personal branding.
“What does personal branding mean to you?” I ask my audience.
That’s when they start to squirm. For many people, especially those working in legal, banking and other professional service industries, the idea of personal branding makes them uncomfortable. “That’s just not my thing,” they’ll say, although they can’t always put a finger on why.
After having these conversations with hundreds of professionals around the country, I’ve narrowed it down to three irrational fears that keep people from embracing personal branding.
1. It feels like cheating on my firm/company
Wizards v/s Heat 03/30/11
My audiences often divide down the middle on the question of whether personal branding should be done on company time or personal time. For those who vote personal time, they are convinced that personal branding is primarily about advancing their own career independently of their company.
Here’s why I disagree. Think about LeBron James. As a professional athlete, James’s personal brand grew significantly during his time playing for the Miami Heat, compared with the beginning of his career with the Cleveland Cavaliers. The Heat’s success during his tenure there – winning two national championships – and the affluent setting of sunny South Beach, Florida, made LeBron James a household name in a way that he had never been in Cleveland.
When he returned to Cleveland, do you think the Miami Heat regretted the fact that he had played for them at all? No. The Heat will forever be associated with back-to-back-championships under the leadership of MVP Lebron James, no matter what team he plays for.
It’s the same with any law firm, bank, financial services firm or any other profession. Your employer will reap the benefits of every second you spend building your personal brand.
2. That’s great, but I’m not LeBron James. What am I supposed to share?
Everybody thinks they have to be somebody before they can begin their personal branding campaign. They think, “I have to be famous in order to have credibility. Why would anyone pay attention to anything I say?” You don’t need to be Oprah, or have anywhere near her level of fame, for that matter…
Your credibility comes from your experience. If you write about what you’ve done, why you did it, and how it worked for you, no one will ever question your credibility.
Sometimes it takes brainstorming with another person to realize what it is you do automatically – or what you’ve figured out without realizing it – that is worth sharing. Everyone has something. Everyone has a set of best practices they have developed that make them an expert at their job. It could be as simple as a developing an end-of-the-day checklist that you follow to set yourself up for success the next day.
That’s what defines what we call content marketing. It’s saying, “I figured this out, and I thought you might be able to learn from my mistakes.”
When it comes to sharing best practices, some Go to the full article.
Source:: Business 2 Community