Editor’s Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the new Real Estate Series launched by OMI, he joins us today to explain 3 skills that are crucial to succeeding in real estate online.
After the housing boom and bust of the mid-2000s, the average cost of marketing residential and commercial real estate shot up by 65%, according to leading experts at Inman. During that time, free exposure has become very easy to obtain. Dozens of websites like Zillow have made it possible to list hundreds of thousands of properties that can be viewed with the tap of a screen.
But increased visibility hasn’t necessarily led to more sales. What it has led to is more competition over what voice is loudest, along with a dizzying array of new digital marketing softwares that can leave realtors and real estate firms financially frazzled. This is even more true if they can’t measure ROI.
Global visibility has also led to a widening gap between realtors and their leads, because despite their worldwide reach, websites don’t always reach the local audience that realtors need.
So how do you reach your ideal audience without breaking the bank? The short answer is to create a simplified digital marketing strategy that doesn’t require investing in expensive software, and isn’t distanced from potential prospects. In fact, your strategy can be simple, inexpensive, and local if you have three digital essentials.
Let’s look at what they are –
1. Experienced Brand Ambassadors
Anyone who has purchased a home can tell you that shopping for a house or property isn’t anywhere near the same ballpark as shopping for your summer wardrobe. It doesn’t happen on a whim. It takes time, effort, patience and a degree of personal trust that only comes from working with someone who has experience.
More than anything, home buyers and commercial sellers want someone with local experience: someone who knows their neighborhood, who’s not only an ambassador for their agency, but also an ambassador for their community.
Instagram, Facebook and Twitter make it easy for real estate agents to go local and build community trust in their expertise. In fact, the big three (and free) social platforms are perfect for showing how big of a community ambassador you are.
Realtors and agents who have expertise can accomplish this using one social profile they dedicate to displaying properties. Doing this can be particularly lucrative for agents if they already have a sizable local following on a personal profile, and are willing to start using it professionally, or at the very least, including an agency link in their bios.
There is a balance to strike here. Agents shouldn’t try to make this transition happen overnight. Sudden big shifts in personal branding (i.e., no posts one day and twenty promos the next) can have the adverse effect of turning off friends and followers. If an experienced agent thinks Go to the full article.
Source:: Online Marketing Institute