By Ivan Ivanov
One of the benefits of the digitalization of information is the huge amounts of new data to which experts have access. Today, analyzing the success of your social media marketing campaign is far easier than ever before.
With just a few clicks, you’d be able to know the engagement rates of each one of your posts, the sentiment of your audience and most importantly, the performance of your competitors.
Nevertheless, surrounded by all those numbers, we often forget that at its core marketing and advertising haven’t changed. At the end of the day, whether through a newspaper, the radio, television, a website or on social media, a marketing campaign is still a way to present your service, idea or product to the people that might have interest.
To take a step back from all the numbers and appreciate marketing better, we decided to take a look at some of the most amazing marketing minds of all time. Marketing as a study has changed, evolved and transformed over the years. Yet, there’s still a whole lot we can learn from the pioneers of advertising.
Without further adieu, here are some century old marketing strategies that still hold true for social media.
Sex Sells and There’s Nothing Wrong with That
The fact that sex sells is often perceived in a negative manner. Yet, the reason for this is mostly due to the oversexualization in marketing and advertising in the past couple of years.
While racy material is rarely successful in social media, as this year’s Mr. Clean sexy commercial shows, when an advertising campaign is done with a certain level of acknowledgment and awareness of the audience, the product and its own sexiness, it can be highly successful.
With that in mind and going back more than a century, we can trace the beginnings of Eye Candy marketing to its founder George Wilkes. A journalist, Wilkes is infamous for being the founder of the first pin up magazine, the National Police Gazette, back in 1845. Primarily targeted towards law enforcement, the magazine quickly attracted new audience due to its engravings and photos of scantily-clad women.
Wilkes is often considered as the pioneer of eye candy advertising, due to the fact that such racy pictures were often placed facing advertisements in the magazine. At the time, the ads themselves weren’t that creative or engaging, but once advertisers learned the benefits of eye candy advertising, it quickly became popular.
Entertain Your Audience to Sell your Product/Service
If there’s one thing that all social media marketers should be aware of, it is that entertainment leads to sales.
Increasing your engagement and reach via engagement through media content is at the forefront of what makes inbound marketing so successful. But, as with almost every other advertising strategy, its roots go back to as early as the 1900s.
Granted, we are still a few years off from this tactic becoming a century-old one, but in 1923 John R. Brinkley was the first man to successfully implement entertainment with the promotion of his Go to the full article.
Source:: Business 2 Community