24 Instagram Marketing Tools for More Followers, Likes & Sales

By Mary Lister

best instagram marketing tools

As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially because Instagram is in a league of its own with its focus on image-based content, less room for text, and a limited ability to link to your website. What’s an Instagrammer to do?

Luckily, we have you covered! Although this list of Instagram marketing tools is simply a drop in the ocean of what’s out there at your disposal, we tried to pick the very best to drive your Instagram success.

Instagram Tools for Filtering Your Images

These tools go above and beyond Instagram’s native filters to get your photos looking their best before you post them to your feed.


This is the app that your most hipster of friends probably uses – with a link to it in their Instagram profile.

vsco for instagram

A “community and tool for creators,” VSCO gives you the power to edit your photos and get them double-exposure: on Instagram and the VSCO app.

Cost: Free

Wordswag & Typorama & Over

You know that friend in your Instagram feed that is constantly posting inspirational quotes, but you can’t tell if they’re graffiti or not? They could be using any of these three tools.

instagram editing tools

I like to think of them as the Canva of Instagram – they will add a text overlay to any picture, which is helpful for those accounts that might not have particularly great photography skills.

Cost: Free


This crazy-cool app lets you “unleash your creativity” and edit your photos to look other-worldly (if that’s what you’re aiming for). Personally, if I were cool enough, I would use this all the time—it’s perfect for a small business that doesn’t have the best photography skills and needs some special help before posting.

instagram tools for marketers

Cost: $3.99


Afterlight is an Instagram tool that is like Enlight – but not quite. If you find yourself wanting more filters than Instagram offers, this is the right tool for you.

instagram filter tools

Afterlight boasts 128 frames, 78 natural textures, and 74 unique filters. Find your favorite and brand your Instagram!

Cost: $0.99


There was a bit of a craze over Facetune a few years ago, but it hasn’t gone out of style just yet. This app will let you “photoshop” faces before posting the photo on Instagram. I imagine this comes in handy if you’re posting interviews or close-ups of employees, or if you’re in a service business like a salon.

instagram tools facetune

Cost: $3.99

Scheduling Tools for Instagram Marketing

When you’re running an Instagram account for a business versus your personal use, it can be a huge help to plan out a calendar of posts


If you’ve ever read our posts about social media, you have heard me sing Hootsuite’s praises before. It not only syncs up to your other Go to the full article.

Source:: Business 2 Community

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