Contemporary consumers regularly use review sites online to read reviews and testimonials about a company to determine whether a firm is worthy of their business. Consequently, if you run any kind of business, it is within your interest to have a quality online reputation.
Online reputation management (ORM) involves identifying, monitoring and influencing your credibility and reputation online. Review sites provide a platform for enabling small business owners to influence and trace their online credibility.
Monitor Your Online Rep With These Business Review Sites
If you’re a small business owner looking to monitor and influence your reputation online, the following 24 business review sites could be a good place to start.
Which? is an independent consumer review site which reviews services and products and then writes and shares the reviews. Managing to have commendable reviews written about your products or services on Which? can go a long way in generating a sound and credible online reputation.
Google My Business
Google My Business is a crucial review and listing portal for businesses and can be an important tool in garnering a credible online reputation. If you list your company on Google My Business your business will be adequately optimized for local search results. Local Google+ pages which are verified are able to respond to reviews.
If you operate a home improvement business, listing your services on HomeAdvisor and managing to collect quality reviews is likely to positively impact your business. All reviews placed on HomeAdvisor go through an extensive screening and are verified by the site’s moderators.
ConsumerReports runs impartial tests to recommend products. Given the unbiased nature of the reviews on ConsumerReports, all positive evaluations on the site are exceptionally sought-after for businesses, significantly boosting online reputation.
TrustRadius is an online review source designed for software businesses. Adding to the credibility of TrustRadius is the fact that all reviewers are authenticated via LinkedIn. This enables users to view what their connections on LinkedIn say about their business and software products.
With a free business listing on YellowPages, this online yellow pages enables businesses to manage the reviews placed on the site about their company. YellowPages is committed to helping local businesses grow through local marketing and reviews.
Yelp is not just a site that allows users to write reviews and testimonials about local businesses but it trains companies on how to respond to business reviews. Being able to respond to reviews effectively, Yelp can be a vital source for businesses to manage their online credibility and reputation.
PlanetRate enables customers to Go to the full article.
Source:: Small Business Trends