I am sure that by now most eCommerce owners understand the importance of visuals for marketing. What do ‘Visuals’ include? They include images, animated GIFs, videos and the newer growing trend of cinemagraphs. Adweek predicts that by 2018, 84% of marketing will be visual, and by 2020 will account for 80% of web traffic. So why have visuals become so important? Because visual communication:
- Helps with better information retention
- Saves advertisers time in getting their message out
- Allows advertisers to connect with audiences emotionally
- Provides clear messaging that distinguishes you from the competition
With the rise of visual usage comes the rise of visual tools designed to ensure you can provide content that delivers without the expense of hiring professional designers. Giving small to medium business the chance to create perfect visuals to are able to display difficult concepts in a clear, easy-to-understand way, emotionally connect you to potential shoppers and stand out from the crowd.
In this post we will look at 23+ affordable online design tools to help you create perfect visuals without design know-how.
1. Adobe Spark
Tool: Design App
Adobe Spark is a design app that enables you to create animated videos, web stories and social visuals in minutes. It gives users access to beautiful typography, fonts, icons and images, and professional themes. Their basic free plan lets you try your hand at designing video stories, graphics and video and is available on IOS, desktop and Android with the ability to sync between devices before upgrading to their premium plan. At only $9.99 p/m, paid-for Spark will give you full design control.
Price: From $0
Tool: Photo Collage Maker & Editor
BeFunky is a photo editing platform that will help you take your product images to the next level, create image collages and do basic designs from flyers to business cards. Photo editing is as easy as uploading the photo, making your adjustments and saving, right from your computer or phone. BeFunky basic has ads but you can upgrade from as little as $3 p/m.
Price: From $0
Tool: Avatar Creator
100% free, the Bitmoji app enables you to make your own customized emojis (a.k.a. digital avatars) that you can use for the “meet the team” section of your site or to personalize your messaging when communicating with customers. Also a great way to add a little fun to your message selling in email and social private messaging, the Bitmoji chrome extension will get your Avatar on the web with ease.
Boomerang by Instagram
Tool: Video Maker App
This is one of my personal favorites…. If you’ve been active on Instagram, you have probably seen the Boomerang download option or those popular videos that run in a loop. This free video maker allows you to take mini videos or up to 10 photos and put them together to form a video loop – great for Go to the full article.
Source:: Business 2 Community