2018 Is The Year Autoplay Video With Sound Dies

By adageeditor@adage.com (George Slefo)


Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format’s death.

Autoplay-with-sound’s execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They’re all part of what’s known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.

Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes).

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format’s death.

Autoplay-with-sound’s execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They’re all part of what’s known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.

Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes).

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Source:: Advertising Age Digital

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