By Ritu Singh
Forget about your product for a second.
You can jazz it up, tie it in a pretty little bow and offer it at the best price – But none of this matters.
Even with the best product in the world, your business is doomed to fail if no one knows about it.
Doomed to join the growing number of startups that crash and burn in their first 5 years.
Those with the most leads win. Simple.
If you generate more leads, but have an average product – you still win.
Because leads means more revenue. And revenue means more profit (most of the time).
Let’s unpack 20 smart ways you can generate more leads for your business right now.
1. Directly engage with leads
Direct customer engagement should one of your top priorities.
Most businesses choose to go with in-direct engagement – such as FAQs. This is not the most effective way to engage.
Direct engagement, on the other hand, makes use of live chat, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly.
More engaged customers results in better word-of-mouth and more leads.
2. Deploy outbound & inbound marketing
According to the stats, outbound marketing is still more effective than inbound marketing. But, it doesn’t mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.
From an inbound perspective – personalize your email communication and get active in online communities by regularly sharing informative content, as well as solving common customer problems. This will help you establish healthy relationships with your customers and build more leads.
3. Invest in new technology
New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.
In a nutshell, you should keep an eye on emerging technology and channels through which you can get more leads for your business.
4. Find leads on Twitter
Twitter is not only a social networking website, but also a source of potential leads for your company. With the help of Followerwonk, you can analyze aspects such as; information about followers, at what time your followers tweet, etc., so that you can reach the audience that is associated with your niche.
Followerwonk helps you find influencers and connect with them. It also has a great interface.
5. Develop & optimize informative content
It is undeniable that content can be a great source of the web traffic – which will result in more leads. But it needs to be informative.
High quality content can be an asset for Go to the full article.
Source:: Jeff Bullas Blog